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066: Diana Wu David’s Pricing Process

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.

Special Guest: Diana Wu David, Founder & CEO – Sarana Labs

Location:  Hong Kong

Show Notes:

Diana’s TEDx Talk – The Difference Between Running and Running Free:

Watch the Video Version of this Interview (COMING SOON!)

Related Episodes:

  • Episode 033: Pricing for Profit with John Ray
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff

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062: The One Thing You Need to Know About Estate Planning – Deshonda Charles

Estate planning is NOT just for wealthy people. In fact, Estate Planning Attorney Deshonda Charles says, “An estate plan is your strategic plan to preserve and protect your business and assets over your lifetime.” It’s never too late to get one in place and it ensures you don’t leave a burden behind after you die or become unable to operate your business. In this episode, Deshonda not only dispels common myths about estate plans, but she defines the specific people, processes, and tools to help you get an estate plan documented and backed in a court of law. With her down-to-earth approach, she removes the stigma and fear of estate planning, making it accessible to business owners and families alike.

Special Guest: Deshonda Charles, Esq., President & CEO – The Tackett Firm, PLLC

Location:  Houston, TX  USA

Show Notes:

Related Episodes:

  • Episode 016: Demonstrate, Duplicate & Delegate – Nia Imani’s Formula for Success.
  • Episode 014: Dispelling 4 Common Entrepreneur Myths About Business Growth.
  • Episode 027: I.P. Protection for Business Processes.
  • Episode 061: The One Thing You Need to Know About Exit Planning.

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061: The One Thing You Need to Know About Exit Planning – David Shavzin

Who will take over your business when you’re no longer able to? Your answer to this question is the foundation of your exit plan and EVERY entrepreneur should have one. In this episode, exit and succession planning expert David Shavzin defines what an exit plan is and the people, processes, and tools needed to create and update it. As someone who helps business owners build value around their life’s work, David also candidly talks about the sensitivities of and multiple ways to transition ownership. Learn why business infrastructure is key to proving value to potential buyers.

Special Guest:  David Shavzin, Founder & CEO – Shavzin & Associates, Inc.

Location: Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 006: How Can I Implement Business Infrastructure in My Company?
  • Episode 016: Demonstrate, Duplicate, Delegate – Nia Imani’s Formula for Success
  • Episode 024: Driving Faster with Business Infrastructure
  • Episode 034: Developing a Business Strategy for Sustainable Growth

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058: The One Thing You Need to Know About Data Privacy – Jodi Daniels

Are you someone I can trust? Jodi Daniels says the answer to this question determines whether potential customers will do business with you. As a data privacy expert, she keeps her finger on the pulse of privacy policies that affect every sized business. In this episode, Jodi details the business infrastructure required to support a strong data privacy strategy. Find out why she says your company needs to comply with GDPR and CCPA legislation even if you aren’t in the business of selling data.

Special Guest: Jodi Daniels, Founder & CEO – Red Clover Advisors

Location: Atlanta, GA  USA

Show Notes:

  • 8 Steps to CCPA Compliance – download Jodi’s process for FREE
  • Information Commissioner’s Office: the UK’s independent body set up to uphold information rights.
  • Information Association of Privacy Professionals: “The world’s largest and most comprehensive global information privacy community,” that “…brings together the people, tools and global information management practices you need to thrive in today’s rapidly evolving information economy.”
  • Federal Trade Commission: the U.S. federal agency with a unique dual mission to protect consumers and promote competition.
  • National Cybersecurity Awareness Month: a collaborative effort between U.S. government and industry to raise awareness about cybersecurity (held annually in October).
  • StaySafeOnline: an organization powered by the National Cyber Security Alliance with a mission to “educate and empower our global digital society to use the internet safely and securely.
  • Data Security Tools:
    • Dropbox: cloud storage solution
    • Box: cloud storage solution
    • Nord VPN: secure virtual private network for internet access
    • CyberGhost: secure virtual private network for internet access
    • Two-Factor Authentication: set up extra protection for accessing your apps and software with this article.
    • Encrypt your laptop – an article from the Guardian featuring different laptop encryption tools
    • LastPass App: digital password manager
    • AVAST – free anti-virus and scanning software
  • Watch Jodi’s Presentation on Data Privacy at the Small Business Matters Conference:

Related Episodes:

    • Episode 010: Cybersecurity & Small Business – What You Need to Know for Maximum Protection
    • Episode 018: How AI Technology Can Scale Your Business
    • Episode 029: Minimizing Risk with Decision Science

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057: The One Thing You Need to Know About Conscious Capitalism – Corey Blake

If you think that “conscious” and “capitalism” don’t go together, you might change your mind after listening to Corey Blake. As a leading voice in the conscious leadership movement, he defines conscious capitalism as “an operating system for not harming the planet as we grow our businesses.” In this episode, Corey explains how conscious capitalism can profoundly change the electricity of a company. He also shares the unique people, processes, and tools he uses to inspire companies to bring about that change.

Special Guest: Corey Blake, Founder & CEO – Round Table Companies

Location: Deerfield, IL  USA

Show Notes:

Related Episodes:

    • Episode 035: Positioning Front Line Leadership for Success
    • Episode 037: Leveraging Culture to Drive Business Transformation
    • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci
    • Episode 046: Leveraging Your Story for Team Cohesion with Hasani X
    • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid

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055: The One Thing You Need to Know About High Stakes Conversations – Dez Thornton

According to professional speechwriter and speech coach Dez Thornton, “A high stakes conversation is anytime you have to communicate and your reputation is on the line.”  The successful outcome of your communication depends on your delivery.  In the most quotable episode to-date, Dez shares the most important thing you need to know about having high stakes conversations and the people, processes, and tools you should leverage to close the interpretation gap (what you say vs. what your audience hears).

Special Guest: Dez Thornton, Professional Speechwriter & Speech Coach – Dez Thornton, LLC

Location: Atlanta, GA  USA

Show Notes:

Related Episodes:

    • Episode 017: How Traveling Can Lead to Self-Discovery & Business Evolution
    • Episode 046: Leveraging Your Story for Team Cohesion with Hasani X
    • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid

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