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172: Dean Hamilton Describes How to Streamline Repetitive Tasks with Robotic Process Automation (RPA)

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Does hearing about robots or robotic technology trigger doomsday images of nonhuman entities taking over with unbridled power? That fear is often rooted in the unknown. And that’s why technologists like Dean Hamilton are so important. As a Partner and Chief Technology Officer (CTO) at Wilson & Perumal, he knows that education is necessary in squashing these kinds of fears.

In 30 years, Dean’s experience runs the gamut of software engineer to Founder to advisory board member and now the C-suite. He has a firsthand account of the evolution of software technologies and says, “We live in a golden age of no-programming tech” – one of which is Robotic Process Automation (RPA).

In this episode, Dean explains what RPA is, how it falls along a spectrum of intelligent automation tools, and why it can be incredibly useful in streamlining repetitive back-office tasks. It’s the boring humdrum of these repetitive tasks where our operations are most prone to errors. Errors that lead to lost profit, angry customers, and sullied reputations.

With this type of technology becoming more accessible, it can be a game-changer, but Dean warns of the magic bullet syndrome. He makes an argument for prioritizing processes before technology, building a center of excellence for automation in your company, and stripping operations of adverse complexity to maximize the benefits of tools like RPA.

Get in on this game-changing technology and gain efficiencies. It’s not as scary or complicated as it may seem.

 

Special Guest: Dean Hamilton, Partner & Chief Technology Officer (CTO) – Wilson Perumal & Company

Location: Cupertino, CA 

Air Date: October 24, 2021

Show Notes:

Websites:

  • Wilson Perumal & Co.: a leading international management consulting firm with operations in North America and Europe focused on reducing organizational and operational complexity for corporations, private equity firms, and government sector.

Books: 

Software:

  • Intelligent Automation: can supplement RPA
  • UiPath: a platform offering RPA software designed to end repetitive tasks and make digital transformation a reality by streamlining processes, uncovering efficiencies and providing insights, making the path to digital transformation fast and cost-effective. They make “…software robots, so people don’t have to be robots.”
  • Blue Prism: a platform that provides intelligent automation and digital worker solutions like robotic process automation to unify human and digital workforces. Their software helps organizations “…accelerate operational efficiency and agility by making it easy for your people to automate the processes that matter most.”

Articles:

  • The Leaders of Tomorrow: a Forbes article where Dean was cited as one of the top eight technology CEOs to watch.
  • What is Intelligent Automation?: this comprehensive article by IBM Cloud Education defines intelligent automation, explains how it works, and offers examples of its use in streamlining business processes and operations.
  • Overview of Intelligent Document Processing (IDP) and its Benefits: an article by DocSumo. “Intelligent Document Processing automates data capture from multiple documents and data sources and organizes it for further processing.” This article cites the benefits of IDP, how it streamlines business documentation, and gives example use cases.

 

Related Episodes: 

  • Episode 018: How AI Technology Can Scale Your Business with Scott Evans
  • Episode 096: Using Customer Intelligence to Improve Operations with Adam Hayes
  • Episode 150: Diversity, Digital Transformation and Becoming a CEO in Silicon Valley with Shellye Archambeau
  • Episode 160: Leveraging Data and Analytics for Operational Excellence with Michiko Wolcott

 

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Credits_______________

  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Outsource Global
  • Sponsors: ThinkSmart Whiteboard, CavnessHR

 

More About Guest, Dean Hamilton:
Dean Hamilton is a Partner and CTO at Wilson Perumal & Company – a leading management and strategy consulting firm. Dean has more than 30-years of experience in the technology industry, including having held senior executive roles and being named by Forbes.com to their list of “The Top 8 Technology CEOs to Watch.” His areas of expertise include technology and business strategy and product innovation, design, development, and delivery.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.

 

 

More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

 

More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice-enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.

 

 

Transcript:

[00:00 – 00:57] What comes to mind when you hear Robotic Process Automation, does it conjure thoughts of physical robots taking over jobs? Have you ever felt like a robot whenever you do mind-numbing repetitive work? Hi, I’m Alicia Butler Pierre. There’s no shortage of myths and misconceptions when it comes to Robotic Process Automation. And we’re about to hear from an executive and expert technologist who will give us the 411 on what it is and what it isn’t. Yes, it’s totally possible for small businesses to leverage robotic technology, to work with us in streamlining our operations, and not against us. And you might be surprised at how much time it can free up working on administrative tasks, time that can be used on revenue-generating activities instead. This is Season 14, Episode 172. 

 

[01:20 – 03:12] Having a tough time, trying to explain ideas over a video conference? Try the ThinkSmart whiteboard. It’s the fastest whiteboard software in the world and allows you to upload flow charts and write on them while your colleagues are watching remotely. Call us today for a free demo. The number is 1-866-584-6804 or visit us online @getmytablet.com. Now that’s smart, ThinkSmart.

Today’s episode is brought to you by Equilibria, Incorporated. Scale your fast-growing business with less pain by hiring the right people, implementing the right processes and leveraging the right technologies. Learn more at eqbsystems.com.

It’s Season 14, everybody, and we’re exploring game-changing technology and it is with great honor that I introduce today’s guest, Dean Hamilton. He’s joining us from Cupertino, California. I can honestly say Dean, I don’t think I’ve ever met anyone. I hear about Cupertino all the time, of course, because of Apple, but I’ve never met anyone who actually lives there. So, this is also a treat. Dean is a Partner and Chief Technology Officer at Wilson Perumal and Company where they help companies thrive in today’s age of complexity. Forbes.com once listed Dean as one of the top eight technology CEOs to watch. He’s going to share with us how they dramatically improve their client’s back-office operations with robotic process automation also known as RPA. Dean, welcome to the show. How are you?

 

[03:13 – 03:15] I’m well, thanks for having me on your show.

 

[03:16 – 04:16] Thank you so much. Now, just so everyone will know how we met. We actually met through your colleagues, Scott Stallbaum. And the way that happened, Dean, I’m not even sure if, if you know this, but I happened to be looking for some information, graphical design information on the web that centered around operational excellence and lo and behold, I came across an infographic that your company produced. And that’s what I shared. And Scott happened to see that on LinkedIn and that’s how he and I connected. And that’s ultimately what led us to meeting each other. And as I was reading more about you and your background, it’s so clear that you’ve had a long history, 30 years to be exact of success in the IT space, including several companies that you’ve started and some that you’ve even sold. Correct?

 

[04:17 – 04:33] Yeah, that’s right. Yeah. I’ve been blessed too. I’ve been in Silicon Valley here from the very early days of the computing microprocessor revolution and I’ve had the opportunity to work at some pioneering companies. And then to start some of my own.

 

[04:33 – 04:36] Your career started as a software engineer, right?

 

[04:37 – 05:16] Yeah. That’s right. I started out as a software engineer, building, mostly, telecommunications products. I was focused on, real-time embedded drivers, software drivers for real-time, embedded communication products and came up the, up the ranks, you know, as a, a manager, a director of engineering, and then shifted over to the business side, starting my first company back in 1994. And then, I have been on the sort of general management technology company, general management and innovation side since then.

 

[05:17 – 05:38] I’m glad you mentioned that because I was wondering, how did you make that transition from being what, you know, a technician/software engineer and into the C-suite. So did you start your own business first before you had your first executive-level position at another company outside of the one that you owned?

 

[05:38 – 06:17] Yes. That’s right. I, you know, sort of, never actually. I was in the engineering ranks and coming up there, I don’t think I’d ever considered doing a startup or running my own company as a CEO, but I just happened to have been at a company that was sold. One of the companies where I was director of engineering had been sold to a large Canadian company. And, after the acquisition, they decided they wanted to move all the engineering jobs to Ottawa. And, you know, in those days, most Silicon Valley engineers wouldn’t move to Ottawa. Right.

 

[06:20 – 06:22] It sounds so exciting.

 

[06:27 – 07:12] And so I was stuck with, you know, kind of, well, what do I do? Do I, I’m not going to move, do I, you know, look for another engineering job. And I had built a team and that team was a very good team and they were sort of all facing the same thing. Do we kind of just go to the four winds and, and one of my team members said, well, Hey Dean, why don’t, why don’t you start something? And, you know, we, we, we’d all love to continue working for you. And that was sort of the Genesis of my entrepreneurial thing. I decided, well, what could I start? And I ended up starting, at first, a consulting company, believe it or not, building, helping other companies build technology products. And then from there started my own product company, the first product company that was sold and so on.

 

[07:14 – 07:39] And what led you ultimately, because I, I can imagine that the transition from having an and being a founder, owning your own company to going back to working for someone else might not be the easiest transition. So can you talk about that a little bit and what ultimately led you to Wilson Perumal? As I understand it, you’re also a partner there, is that correct?

 

[07:40 – 08:45] Yeah, that’s right. I’m probably still best known for starting a company called CoSine Communications, which I started in 1997. I took it public in September of 2000. So we had a very large IPO on the NASDAQ and I was the public company CEO for a little while after that. And, you know, you might remember 2000, we had the, we had the telecom bubble burst and, you know, a lot of, large, well-known communication companies were struggling or, or, you know, going out of business or whatever. And many of them were my customers. And so, you know, in that environment, a newly public, startup company was really struggling. I ended up leaving and I had, that was my second company I started. And I decided to take a break after that, you know, you start up companies take a lot out of, out of, the people who start them, like took, I took some time off.

 

[08:45 – 09:50] And after that, I decided to come back. You know, I spent a lot of time on the general management side as a CEO, and I decided to sort of come back into the business, again, as a CTO, you know, to just kind of reconnect with technology innovation that, you know, that that’s kind of the heart of my background is as an engineering person. And, yeah, so along the way after, after CoSine, I did end up helping to start another company that was sold to Dell. But right around that time, I had met Andrei and Stephen, the co-founders of Wilson Perumal. They had written a book called Waging War on Complexity Costs, which became a bestselling business book on the subject of complexity. You know, we believe at Wilson Perumal that we’re living in what we call the age of complexity that companies are struggling, you know, to grow without, while complexity in the business is actually limiting their capacity to grow or to do so profitably.

[09:50 – 10:49] And so that book was a very successful Andre and Steven ended up sort of starting the consulting firm on the back of that book. And, and a couple of years after I met them through a friend, a mutual friend, and, really, you know, just was struck by the themes that, were, you know, sort of behind their motivation to start a practice that was focused on the, on complexity and struck by their understanding of the subject. And so over the ensuing years, even though I was running other companies, I joined Wilson Perumal’s Advisory Board, and I’m back to being on the company’s advisory board, probably for going on knowing 10 years on the firm’s advisory board. And so I’ve been associated with the firm for a long time. And then, two and a half years ago, I decided to, I was the CTO at a company called Persistent Systems.

 

[10:49 – 11:40] And I decided to leave and come in as a partner at Wilson Perumal to help with a large AI Project that we had sold to the US army. And, so I came into, do that project and, and be the partner responsible for our digital transformation, clients. So yeah, I’ve known the firm for a long time, and I really, got to kind of get my feet wet with as, as a practitioner in the Wilson & Perumal, you know, complexity approach to consulting and, over the years. And so, you know, it wasn’t, it wasn’t just a brand new, new thing for me. I, I knew for my newest clients and, there was an opportunity for us to make a big difference to the US army. And so that’s, that’s how I got here.

 

[11:40 – 11:58] That’s really, that’s a really cool story. And speaking of this AI, this very large AI project that essentially brought you in, as the brought you into the role of CTO. I’m curious, how long has the company itself been around?

 

[11:59 – 12:06] So I think the firm is probably, and I might be off by a year or something. It’s probably about twelve years old.

 

[12:06 – 12:54] Twelve. Okay. And I’m sure, you know, as you, as you just alluded to, Dean you’ve, you’ve been at this for a very long time, so you’ve seen so much, you’ve seen the evolution. And I think it’s really interesting. The company being centered around helping companies grow without increasing complexity. And again, going back to what actually brought you into that role as CTO, being a large AI Project, artificial intelligence, but I know we’re going to talk today a little bit more about RPA, Robotic Process Automation. So I’m wondering in, in, in your most basic definition for the layman who might be listening right now, what exactly is Robotic Process Automation?

 

[12:54 – 14:04] Yeah. Robotic Process Automation is, it’s a form of what we call no-code, or perhaps sometimes low-code automation that is focused on automating repetitive, repetitive tasks, you know, that you would do, you know, using a computer or using a, you know, a set of computer applications, automating those, those, repetitive tasks, but automating them essentially through the graphical user interface. You know, a lot of traditional automation is done using, you know, programs, you know, programming-centric interfaces, right, where, where you, you have to write some code and you use an application programming interface, and that’s how you can, you know, move information between two systems or automate, you know, you produce a set of automated steps, to do something involving, you know, talking computers, one computer system, talking to each other, but robotic process automation instead tries to the bot.

 

[14:04 – 15:04] The software automation agent essentially tries to emulate the human being and behave, with respect to the application, the way the human being would interact with it. And when we interact with our applications, we don’t interact through some API. We interact with mouse clicks and keystrokes, and, you know, we use what we call the graphical user interface. And so RPA is a technology that lets a, sort of a software agent or call a bot, do the, the same kinds of things that you and I would have to do by pointing and clicking and typing, but do them in a very efficient manner to sort of offload us of those highly repetitive tasks. And, you know, sort of the origins of this you might think of in something that you’re very familiar with. We’re, we’re, we’re very familiar with opening up a browser. I may be going to, you know, an e-commerce site or something like that.

 

[15:04 – 16:11] And maybe your browser has some capabilities in it where when you get that page that asks you to type in your address and maybe your phone number, and maybe even your credit card information or something, your browser will say, Hey, I remembered that, you know, I know this information, do you want me to fill that form in for you? And then you can press a button and it’ll just, you know, it’ll fill in the information it has. Now, you normally would have to type that information in, but there’s a little agent in the background that is smart enough to understand that webpage and fill that form in for you. So it’s just doing the tasks you would do faster for you through the same interface you would use the graphical user interface. Well, that’s where the roots of robotic process automation sort of started. In the ability to say, look, we can now design pieces of automation that are rules-based that a business user can design that can, have that, that piece of automation do some really repetitive and annoying task.

 

[16:11 – 17:03] Just take it off and do it efficiently for them the same way they would essentially do it. Without having to change the program, without having to get a new API, just do it, just pretend to be me, but do this stuff for me. You know, I have to type these 400 things in, one after another. And, you know, switch over to this email and maybe copy this information out and then put it into this form. It’s, it’s boring, it’s rote, it’s error prone. We can make a very simple bot, do that work for you. And the beauty of the mature technologies we have right now is that it doesn’t take a programmer to create the bot, but a business user or somebody that is active would actually do that job themselves and can actually create the automation.

 

[17:03 – 17:24] Hmm. Interesting. I have so many questions based on what you just said. So I, I appreciate you sharing the example of being able to just automatically have a form, be populated with certain answers, you know, first name, last name, mailing address, so forth and so on. I thought those were cookies, but I guess…

 

[17:24 – 18:20] No, cookies are different. Cookies, basically where, usually the owner of the website, the designer of that website, a web page will store and retain certain information in your browser that will persist after your browser session ends. So that the next time you return there, they remember certain things about you, but that’s, that’s different than, you know, sort of general information that you control, like your name and address and phone number, or maybe your credit card information or whatever that you can have the browser populate for you that, that cookies are more used to, so that the website knows that, you know, when you’re coming back to it, it kind of knows where you left off or who you were or what you did last or something like that.

[18:22 – 19:22] I’d love to get into even more examples, because one of the things that’s also coming to mind, you know, especially listening to you say that it doesn’t take a programmer now, nowadays to actually create a custom RPA solution for your business. And, I’m just thinking of the importance of first understanding what your workflows are. What are your processes and extracting or pointing out what those truly repetitive tests are that you can, I guess, automate through, through some type of an RPA solution. But before we get into that Dean, let’s go ahead and take a quick break so we can hear more from our sponsor. When we come back, I’d like to get, take a deeper dive into RPA, maybe even get into some examples of how you all would engage with a client and possibly come to a point where you recommend an RPA solution to help them streamline some of their back office operations.

 

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[20:44 – 21:59] Okay. We are back and before the break, Dean, you, you were starting to share with us all of the details about what RPA is and thank you for clearing up the confusion that I had personally, as I listened to your example about being able to automatically fill out a form. And you know, the fact that that’s not necessarily cookies. And so I appreciate you explaining the difference between, you know, what, what would truly be robotic process automation versus cookies. But technology is, as we know, just one of the three elements of business infrastructure, the other two being processes and people. And so for those who are listening to this show for the first time, business infrastructure is a system for how you link your people, your processes, and your tools and technologies to ensure that growth happens in a profitable and sustainable way. Dean, I’m wondering if you could take us on just maybe an example of a client engagement. I would imagine that you all are assessing their workflows first. How does that work and how do you reach a point where you can help them identify when RPA may be a useful technology for them to leverage?

 

[22:00 – 23:32] Yeah, absolutely. I think at least for your team, you’re touching on something that’s I think very critical because, you know, we sort of live in a golden age with these no code technologies, whether it’s RPA or it’s, it’s more mature tech, a more mature form of it called, you know, intelligent automation or cognitive RPA or business process management technologies. We live in this, in this world where these technologies are more and more easily accessible to business users, business subject matter experts who are not programmers. And so, you know, on one side of the equation, that’s really, a really powerful thing. There are these, these powerful tools that are now, you know, being sort of democratized. On the other hand, there’s a danger in thinking that these tools are magic bullets to solve your business problems. These, you know, and we practice in this area of complexity and, you know, maybe I’ll just step back for a minute and just say, you know, if you, if you think about, as you were talking about, you know, your, your, the sort of the systematized, you know, view of business infrastructure, and you’ve, you’ve got your, your people in your organization, you got your products, you’ve got your process and technology. Complexity, especially, first of all, complexity is not all bad, right.

 

[23:32 – 24:45] Some complexity is good complexity, right It’s the complexity that differentiates your business, right. That creates barriers, competitive barriers against your competitors. All of that’s good complexity, but a lot of complexity we call adverse complexity is the kind of complexity that is, you know, holding your business back. It’s either eroding costs in the business or it’s slowing down growth. And that complexity tends to hide in the business in places that you don’t see, because it, it sort of emerges at the intersections of the linkages, the connections between those people, people on org, you know, process and technology and product. It’s at the connection points between those things that adverse complexity arises and that adverse complexity, you know, you often see, you know, traditional kind of consulting companies might come in and they may be a little narrow part of the business, and they’ve got to do some optimization project and they work on this, you know, you know, you know, just, you know, very, very well done work to make some part of the business more efficient.

 

[24:46 – 25:38] And then they go away and, you know, all of the, all of the plans and all of the, you know, the spreadsheet math showed that that work should result in a certain benefit falling to the bottom line over time. And a couple of years later, you know, the executives are looking back and they’re going, well, what happened? We never got that benefit. You know, we did all that work and it didn’t have, and we didn’t get to see the benefit. What happened? Well, often what happened is you didn’t account for the add, the cost of the adverse complexity. So what happened is you optimize one area, but because of the linkages to other areas that you can see you de-optimized those areas that you got the return in this little area, and then the benefits got eroded elsewhere in the business. Right. And why do I raise that?

 

[25:38 – 26:41] And I raised that in, in the context of things like intelligent automation and which RPA is a part in that, again, as you say, if you don’t have a good, fundamental understanding of the processes themselves, and if you’re not taking steps to basically, you know, to, to first think through how to optimize the processes before automating. What you can be doing is, you can be institutionalizing and baking in with the automation. You can be baking in, you know, structural de-optimizations that you’re going to have to live with for a long time, you know, because the automation, once you create it, you know, people then sort of look away, it’s doing its thing, right. And no one wants to, no one wants to break it. Right. Right, right. And so, so it’s much better to say, you know, first let’s understand, really what’s holding the business back.

Image Source: RPATools.com

[26:42 – 27:50] Then let’s look to see how we can improve the existing processes and take that complexity down in the existing processes, the adverse complexity. And then once we do that, then let’s look out of the, in the remaining portions of the process, where are there areas, where there are highly repetitive tasks that are either, you know, just taking a lot of human effort and time to do, or their risks are in their error prone perhaps. And then let’s see how we can automate those. And it is not always the right answer for automation. So sometimes the answer for automating those is writing a script or writing a program that integrates two things together and automates them. But sometimes it is, that’s not possible to do. And sometimes the right answer is to automate at the graphical user interface level, the point and click level. And at that, and, and so for that subset of, of opportunities, then we recommend an RPA is the right, the right solution.

 

[27:50 – 28:56] And you can’t just, you know, it might sound like it’s magic. Oh, you create this little automation and then everything is good. But even once you’ve decided to go down the RPA path, then you have to really sort of think through, okay, how do I design the automation? How do I maintain the automation against, because maybe it’s automating against some part of the user interface. And that user interface may change the next time you get an upgrade to that product or an update to that website or whatever. Right. So now the automation itself has to be improved. What happens when the automation breaks and fails, you know, does every, has everybody now forgotten how to do that process because the automation was doing it and how does the business continue? Right. What happens with the cybersecurity issues around the automation and how those are maintained? How does the automation itself affect the fact that there’s audit automation working in this area perhaps, perhaps affect areas that are outside of this narrow, this narrow space, right.

 

[28:56 – 29:48] You have to think about it as not just in the local business, functional, narrow business function, where you’re automating, but is there a broader impact on the broader operational area, a business unit or across the whole operation that you need to think of to make sure that maybe the faster pace that the automation is producing can then be absorbed by those other areas. So there’s a range of complex issues. You can, you, you can use this new technology and you can have it really become, you know, a powerful tool to actually, you know, propel your business faster. Or you can have a kind of a Pollyanna view of it and you can apply it and you can look back and you can see that what you’ve done is you’ve used automation to just create another layer of adverse complexity that the business has to deal with.

[29:53 – 31:14]  You know, as I’m listening to you, I’m thinking, good God, why would you ever, why would you even go there? You know, because you’re, you’re posing all of these questions. How do you design it? How do you maintain it? What happens if it fails? You need to take into account cyber security, business continuity planning, gee whiz. So, two follow up questions based on everything that you just shared, which was absolutely phenomenal. One, I’m thinking as I, as I listened to you kind of recite all of those, those questions, those things that you need to take into account those factors. I’m thinking of, okay, you need to have people on your team who can be around to help maintain it. And if something breaks or to your point, technology is constantly being updated. What used to work yesterday, may not work tomorrow. And do you have a backup plan in the event that it doesn’t work? Who are some of the key people that a much smaller company, micro-enterprise level, let’s say, who do you recommend they have on their team? Do they contact someone at your firm that, that they can always count on to be there to help troubleshoot these different issues? Or is there someone that they should be looking for to have, you know, on, on staff?

 

[31:16 – 32:15] Yeah, that’s a great question. Well, first of all, just to be clear, our firm is a, we’re a strategy firm, right? We’re a management strategy consulting firm. So for our clients, we generally consult at the top levels of C levels of the company. And we’re trying to help those top level executives understand how to transform their businesses for the future and how to take complexity out and how to apply technology in ways that don’t add complexity. We don’t typically do implementations ourselves, although for some clients. So for some clients we do, they ask us to do help them with what we call proofs of concept, where we actually, you know, do a little, a little small implementation, so everybody can see the power and understand what it does, but really, you know, I think if you’re going to embrace low-code automation in a big way, and I, and I want to be clear that RPA is just the, sort of the first step into that world, right.

 

[32:15 – 33:23] Because there are other things like intelligent automation where RPA and AI or machine learning is used to supplement the RPA to make more sophisticated decisions than the highly repetitive, sort of rule-based decision-making the traditional RPA can support, or you can, you, you can start to move into your things like intelligent document processing. That’s using things like natural language processing and, and, and the OCR and machine learning all together to extract data from documents and classify it, and then prepare it. So the RPA agents can go into systems such as a whole continuum, right? That this fantastic automation capabilities are starting to come into businesses. But really we do think that, you know, if you’re going to do this well, you really need to build, you know, what we call a center of excellence for automation in your organization. You know, you, you, you, you need to, you know, automation, can’t be something you’re just started dabbling with around the edges.

Source: https://www.coreconcepttechnology.com/about-us/center-of-excellence

[33:24 – 34:34] You’ll get it 80% of the way there. And then the next 20% of the way will be extremely painful. But you know, if you can create a center of excellence inside your organization, maybe existing people who understand, you know, the, the methodologies, you know, the way to sustain and maintain these things can, you know, provide some governance and oversight for, you know, the business people, the business practitioners who are using the automation to put guardrails around it, to make sure that they’re doing it in ways that help them, you know, accomplish their goals. But don’t put other elements of the business at risk, you know, you can form, but you can create a very sort of systematized robust approach to employing automation in even smaller organizations. And that’s what we try to help our clients understand, right. With all of these things. There’s, you know, there’s, it’s the two edged sword, right. You can get the benefits, but those benefits also come with risks. Right. And you have to understand both sides of that and prepare for them.

 

[34:34 – 34:49] Are there any off the shelf solutions that you can recommend, Dean, in terms of RPA in and even with some of these other technologies that you mentioned, OCR, you know, intelligent document processing, intelligent automation?

 

[34:50 – 35:51] So the OCR is optical character recognition, which has been around for a long time, but has gotten much better in the, in the, sort of, AI, ML world that your machine learning model world that we live in, you know, a computer vision systems are a good example of, you know, how, AI is transforming that, that, you know, that world, I try to stay away from recommending product, vendor products. There are a number of really good technologies out there in the RPA world, from vendors like blue prism and automation anywhere, UI path. There, there is a whole Microsoft with their power apps that has a kind of an RPA solution, in their actual world. And, so there’s no lack of technologies, they all have their, you know, strengths or weaknesses, but they’re all pretty similar in capabilities at a high level.

 

[35:51 – 36:52] And again, they don’t, you know, because this is business process automation in a way, or maybe, you know, at least task level automation at the lowest level. They don’t come with out of the box solutions in the sense that you have to know what you’re, you know, we’re, we’re, you’re bringing a tool in, RPA is essentially a tool. And then you have to apply the tool to the process you want to automate in your business, right. A tool gives you a mechanism to actually create the bot, but you don’t, you know, you don’t get bots that are off the shelf to do anything meaningful because the bot doesn’t know your business. But you get to create that for your business and, and, and you can do it, you know, if you, you know, if you want to just build a little proof of concept that does something, you know, you have, you have a, an email or a PDF document that comes in and you want to scan it, and you want to find these certain fields.

 

[36:52 – 37:46] You want to take it out. You want to open up your ERP system and you want to go to these places and you want to put this information into, you know, into the invoice or whatever it is. and you want to build that little, you know, it’s, would be normally kind of a swivel chair activity for a human being, where I would, you know, open up my email and get the PDF and I’d look through it and I’d find the information I do control, do control C, and then I’d open up the other application. If you want to build the automation for that, you can do it very quickly. You as a, just a business person who does that job every day, once you learn these tools, you can do that job yourself relatively quickly. You have to have, I think, some, very high level understanding of logic, I would say.

 

[37:46 – 39:04] I wouldn’t say programming, but you have to understand, you know, logically in your mind, how to build the flows and how, how the decisions are actually made. But if you do that job every day, you can reduce that basically to a, you know, a flow chart, if you will. And then these systems are very much, these tools look like essentially you’re building that flowchart in the tool. And then that flow chart, that the tool converts that into basically a piece of software, a bot that will actually go and do that thing for you. Now, the tricky part is you can get to the place where you can just, Hey, I can, yeah, I did it once it works. It’s great. Yeah, that’s what I say, that’s the 80% level, but to get it to work a hundred percent of the time, when all things go around the edges, the exception conditions, the things that could go wrong. Well, that’s what really takes the discipline and the time and the testing and everything that what we call the, in programming, what we call the happy path, you know, it works, it works one time, you know, that’s insufficient to create a tool that is actually good in supporting the business. So, that’s where a little bit of discipline comes from.

Source: https://www.digitechsystems.com/wp-content/uploads/2020/01/Process-Automation-Flowchart.pdf

 

[39:05 – 39:23] I knew this was going to happen, Dean, just as I, as we’re getting right into the heart of things, we have to start wrapping up. But I do want to ask you one more, really quick question, because something that I see often now, when I go to so many different websites is a chat bot. That, that’s different from RPA, right?

 

[39:24 – 40:45] Yeah. It’s different from RPA, but it does fall into this larger class of automation capabilities that are more and more accessible. You know, chatbots are, are now, like you said, they’re, they’re everywhere. And very often, sometimes what you’ll see now is you’ll see, you know, a chat bot doing the inner frontline interaction with somebody coming to your website, getting some information, you know, and then that basic information maybe gets passed somewhere in a document or something somewhere to another channel where maybe then another piece of automation takes that information and, interacts with it in some way, looks at it, makes a decision, puts, it opens up another system, puts some information in. So, you know, you see pipelines, if you have different types of automation technology flowing into each other and feeding each other to create very complex or to automate, sometimes fairly complex and submit sophisticated workflows. But it, you know, it takes some time to be able to get there.

 

[40:46 – 41:21] Got it. I think I understand now. I actually have a client that I’m working with right now, and they have volumes and volumes of paper that ultimately needs to be scanned and logged into these different forms. As the, as you, as the example, you mentioned at the very beginning of our interview. So, it sounds like that would be maybe a good candidate or worth exploring, you know, the possibility of integrating RPA into, you know, reducing the amount of repetitiveness for human beings.

 

[41:21 – 42:36] Yeah. And that’s a very classic use case where you would use, for instance, you know, something we call intelligent document processing, which is a way of, sort of, using, you know, algorithms of various sorts to basically understand the documents that have, you know, unstructured data, you know, and, and so they might be PDF documents. They might be some invoices or whatever, and, and you can use you, you know, or there might be emails or whatever. And, and you, you, you can process those documents, in ways where you can extract information, you can classify it, you can validate it, and then you can use RPA. So you’re using intelligent document processing to understand the document and get the pieces of the document you want to get to those pieces. And then you’re using RPA to take those pieces and logging into the systems of record that you want to transfer that information to. That’s a very natural and normal kind of implementation of two of these automation technologies, intelligent document processing, and RPA working together.

 

[43:11 – 44:20] This has been so, so helpful, Dean, thank you so much. This was almost like, you know, an RPA 101 kind of class, at least for me. So I really appreciate you again, taking time to speak with me and educate me as well as the listeners right now, more about that particular technology and for explaining the fact that it is along a continuum, and it’s kind of a starting point as you start to look into more opportunities to automate some of your different workflows and processes. So we started off, you know, talking about your background in telecommunications as a software engineer, how you were able to eventually you, you started to, you started your own company, started having these C level positions in other companies, and ultimately landed where you are now. And just to repeat your definition of RPA, it’s low code automation focused on automating repetitive tests on a computer or a set of network computers through a graphical user interface. Did I get that right?

 

[44:21 – 44:22] Absolutely.

[44:22 – 45:13] Okay. See, I was listening. I was paying attention and basically you, you also described robotic process automation as, as this “bot,” that’s trying to emulate the repetitive tests of people that may be performing these different tasks within, within a company. Let’s see. I mean, there’s so much to say here, and I know I have to go through this really quickly, but some other key points you mentioned, you know, the fact that we are now in the golden age of no programming technology, the fact that this technology is more and more accessible, it is a great thing. But as you pointed out, there’s also a danger in it because it kind of has a fault, becomes susceptible, I should say, to that magic bullet syndrome that you talked about, and the fact that so often we can be so enamored by these different technologies.

 

[45:13 – 46:22] And we watched these demos and the salespeople are doing, they’re doing a great job in, in selling us on these technologies and enticing us, but unless we’ve actually taken the time to analyze our processes and our workflows to understand if that technology will actually enhance, or as you would say, reduce complexity even, it’s not worth the investment. So I also appreciate you sharing with us at a very high level, the process that you all would recommend to some of your clients starting with: first, understanding what’s holding your business back next, exploring where the complexity or the, the opportunities for reducing complexity, where do those exist. And you have to first understand what your actual process or workflow looks like unless you have that documented identifying where repetitive tasks may exist. And to your point, Dean, RPA is just one of many different technologies that can be recommended in terms of automating certain parts of that process.

 

[46:22 – 47:37] I do want to also mention, because I think it’s worth repeating the fact that once you, once you go down this rabbit hole, you’re in it, and it’s so important to build that center of excellence for automation in your company. And again, being able to always make sure that you can answer the following questions anytime you implement, I would say probably any technology, how to design it, how to maintain it, what happens if, and when that technology fails with cybersecurity measures, do you need to have in place, who’s going to be around to actually do consistent testing. Don’t just test once, you have to test multiple times to make sure the technology is actually doing what you need to do. And then obviously the importance of having those business continuity plans in place. This has been fantastic, Dean. I can’t thank you enough. If you want more details about Dean, Wilson Perumal and how your company might benefit from not just robotic process automation, but other types of process automation as well, make sure you connect with Dean. You can also find him on LinkedIn.  Dean, thank you so much for taking time out to speak with me today.

 

[47:38 – 47:41]  Thank you, Alicia. I really appreciate it. I really enjoyed it myself.

171: Colt Briner Shares 6 Digital Marketing Technologies that Make Small Businesses More Competitive

This Episode is Sponsored By:

                                                                                     

Obscurity will kill any business. No matter how great your products or services are, if enough people don’t know about them and patronize your business, then it won’t matter. The odds appear to be stacked against small businesses in increasing their visibility. How can they compete against their larger, more established competitors when they have limited budgets for advertising, branding, and publicity?

That’s where Colt Briner comes in. As the Founder and virtual Chief Marketing Officer of Scrappy AF Solutions, he levels the playing field for small businesses through digital marketing strategies. Small businesses don’t need to have budgets fit for Super Bowl ads to become formidable competitors.

Instead, Colt argues that through creativity, ingenuity, and some grit work, smaller companies can “put some stank on it” and leverage free and low-cost digital technologies to revolutionize their marketing processes. As a former professional magician, he quickly learned the formula for attracting customers – engagement, communication, and entertainment.

Now, he combines those skills with his experiences as a startup executive in growing a business to a $1 billion valuation. In this episode, Colt shares six digital marketing technologies that startups and emerging small businesses can leverage to build, manage, grow, and scale their exposure. He also shares additional tools to support your company’s back-office operations in executing these strategies.

There’s no need to go rogue in your marketing efforts. Go digital instead and discover how your company can concoct its own magical potion for transforming its marketing team, processes, and technologies from scrappy to smooth.

 

Special Guest: Colt Briner, Founder & vCMO – Scrappy AF Solutions

Location: Santa Rosa, CA

Air Date: October 17, 2021

Show Notes:

Websites:

  • Shutterstock: an online, subscription-based portal of low-cost, royalty-free stock images and short video clips.
  • Premium Beat: a Shutterstock company offering an online, subscription-based portal of exclusive musical tracks, free of copyrights and licensing fees.
  • Fiverr: a digital platform matching service providers with potential customers.
  • Upwork: find and vet premium freelancers for your next project
  • MailChimp: an email marketing and automation tool with a variety of free and low-cost solutions for small businesses.
  • WordPress: a low-cost website building platform (known as “the world’s most popular website builder”). Its technology levels the playing field for small business websites through its cutting edge plugins, design templates, and hundreds of integrations.

Software/Technologies: 

  • Final Cut: an Apple software designed for editing multichannel audio using built-in tools for removing background noise, optimizing levels, adjusting multichannel audio files in a timeline, and more.
  • StoryBlocks: an online, subscription-based portal offering unlimited video clips and an easy-to-use video editor.
  • Audio Jungle: an online, subscription-based portal offering royalty-free music and audio tracks starting at just $1 USD.
  • Cameo: a fun and unique online tool for requesting and receiving personalized video recordings from celebrities and social media influencers at a relatively low cost.
  • Uberduck: a synthetic speech toy leveraging artificial intelligence. Users can type text and with the click of a button, have the text verbalized in the voice of a selected celebrity.
  • iMovie: an app by Apple enabling Users to create Hollywood-style trailers and beautiful movies that be edited at resolutions up to 4K. Movies can even be edited on an iPhone or iPad, and finished on a Mac.

Videos:

Related Episodes: 

  • Episode 028: Managing Virtual Teams in a Freelance Economy with Sherry Heyl
  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 094: Retooling Operations for Customer Success with David Ellin
  • Episode 140: How I Scale Unknown Brands into Million and Billion Dollar Household Names with Maureen Mwangi
  • Episode 149: Diversity, Digital Transformation, and Pitching Media with Steven Cuoco

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Jodie Maquiran
  • Sponsors: ThinkSmart Whiteboard, CavnessHR

 

More About Guest, Colton “Colt” Briner:
Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. Or, as he likes to call it “Modern marketing with some stank on it.”

 

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.

 

 

More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

 

More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.

 

 

Interview Details:

 

170: Tracy Hazzard Explains How Podetize Uses ClickUp to Scale Up Their Operations

This Episode is Sponsored By:

                                                                                     

With a background in writing and product design, Tracy Hazzard has a history of being an early adopter of technology. She had the foresight to start her first podcast in 2015 as a means of testing the 3D printing market. And it’s a good thing she did because the lessons she and her husband/business partner learned eventually led to their co-creation of Brandcasters, Inc. – the largest podcast post-production company in the world!

Podetize is their flagship product where Marketing-as-a-Service (MaaS) meets Software-as-a-Service. They currently have over 600 podcasts as clients and with so many moving parts, having a streamlined way to integrate their operational workflows with their accounting and CRM applications is paramount. That’s where ClickUp comes in.

In this episode, Tracy explains how they use ClickUp, a cloud-based project management technology that has revolutionized the way they manage and track critical tasks allocated amongst a team of 90+ people spread across the globe. She also describes how they’ve assembled a dream team of in-house technologists to integrate ClickUp with other technologies for a truly all-in-one workplace solution.

Discover the processes and business infrastructure that supports Podetize and learn how you can retrofit ClickUp to automate your small business’ back-office operations!

Special Guest: Tracy Hazzard, Co-Founder & CEO – Podetize

Location: Foothills Ranch, CA  USA

Air Date: October 10, 2021

Resources:

Websites:

  • Podetize: the website for the world’s largest podcast production company. Learn more about their services and how you can schedule a discovery call and sign up for their services.
  • Tracy’s Personal Website: this website is a hub for all things Tracy Hazzard – her podcasts, speaking engagements, special events, article and column contributions, and more!

Software: 

  • ClickUp: a project management and team collaboration tool with features designed to replace multiple apps with a guarantee to save one day’s worth of work each week.
  • Zapier: a middleware tool that connects your apps and software so that data connects and flows as seamlessly as possible to enhance process productivity and efficiency.
  • Slack: an app that facilitates real-time/on-the-go communication and efficient teamwork; particularly useful for remote teams.
  • Quickbooks: an accounting software designed to provide small businesses with the daily bookkeeping, reporting, and financial tracking necessary to monitor profit, cash flow, and equity.
  • Good Pods: an interactive podcast app that allows users to recommend their favorite shows to their friends and followers.

Articles:

Podcasts:

  • WTFFF?! 3D Printing: the podcast that started it all! This is Tracy and Tom Hazzard’s first podcast that was so successful it caught the attention of HP, the tech giant that now sponsors the show. On this show, Tracy and Tom tap into their product design backgrounds to “…cover all aspects of the HP Create Ecosystem from design to print, including 3D design, XR visualization and digital manufacturing.” FFF stands for Fused Filament Fabrication.
  • The Binge Factor: a podcast hosted by Tracy for other podcasters. On this show, she shares strategies that make your show “…irresistible, influential, authority-building, and successful.” In other words, “bingeable.”
  • The Next Little Thing: her newest podcast where she reviews products
  • Feed Your Brand: a podcast co-hosted by Tracy and Tom Hazzard. On this show, “…they share actionable Videocast and Podcast Power Tactics, Content Building Formulas, and Smart Cut Secrets proven to fuel hundreds of videos, podcasts, blogs, and brands with bingeable original content that converts to sales and subscribers. Join the conversation on how to get your message out to the world.”
  • The New Trust Economy: a podcast co-hosted by Monika Proffitt and Tracy Hazzard. This show “…explores blockchain applications and how the tech is solving problems today, showing what is in use and what is possible, as well as highlighting the gaps in needs and opportunities.”
  • Product Launch Hazzards: a podcast co-hosted by Tracy and Tom Hazzard. Do you have a physical product ready to launch or could your existing product benefit from a retail and/or e-commerce refresh? With this show, you’ll “Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success.”

Videos:

Related Episodes: 

  • Episode 030: Connecting Your Software for Maximum Productivity with Garrett Massey
  • Episode 036: Executing Strategy with Project Management with Kim Farmer
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 069: Calvin Williams’ Service Delivery Process
  • Episode 108: Improving I.T. Project Delivery with Joseph Garfield

 

Subscribe & Review:

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits:

  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Jodie Maquiran
  • Sponsors: ThinkSmart Whiteboard, CavnessHR

 

More About Guest, Tracy Hazzard:
Tracy Hazzard is a seasoned media expert with over 2,600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

 

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.

 

 

More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

 

More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.

 

Show Notes:

[00:00 – 00:57] There’s this interesting dilemma that can happen once you figure out your processes and workflows, finding the right technology to streamline and automate them. Hi, I’m Alicia Butler Pierre. As small business owners, we don’t have the luxury of wasting time and money experimenting with different technologies. We need to get it right the first time. And if we’re lucky we can spare our coffers from the blow of expensive customized technologies by investing in an off the shelf or out of the box solution. You’re about to discover the low-cost technology that’s changed the game for how one successful entrepreneur and her global team of 90 plus people work. Who knows? If you’re really lucky, your team might also be able to use this technology and click up your way to operational success. This is season 14, episode 170. Let’s start the show.

[01:21 – 03:20] Having a tough time, trying to explain ideas over a video conference? Try the ThinkSmart Whiteboard. It’s the fastest whiteboard software in the world and allows you to upload flow charts and write on them while your colleagues are watching remotely. Call us today for a free demo. The number is 1-866-584-6804 or visit us online at getmytablet.com. Now that’s smart, ThinkSmart.

Today’s episode is brought to you by Equilibria, Inc. Scale your fast-growing business with less pain by hiring the right people, implementing the right processes and leveraging the right technologies. Learn more at eqbsystems.com.

It’s Season 14, everybody, and we’re exploring game-changing technology and how you can potentially use some of these technologies to revolutionize the way your company operates. Adding to the lexicon is the one and only Tracy Hazzard. Tracy’s joining us from Foothills Ranch, California. She’s the co-founder and CEO of Brandcasters, Inc., the company behind Podetize.

Now check this out everybody, Podetize is the largest podcast production and alternative monetization company in the world. Tracy is also an Inc. columnist, and she’s even been featured on Larry King now as an industry expert. Now, although Tracy has quite the podcasting pedigree, we’re actually going to focus on one of the technologies that she says has changed the game for how she and her team works. And that technology is ClickUp. Tracy, it’s such an honor to have you here today, welcome to the show. How are you?

 

[03:20 – 03:30] Thank you so much for having me, Alicia, I’m so excited to talk about business infrastructure, which is just so odd, right? To talk about like the techie behind the scenes stuff.

[03:31 – 04:03] Which, you know, Tracy…actually, that’s a great segue to what I wanted to mention first to those who are listening. I had the pleasure of being a guest on one of your podcasts, the Binge Factor. And a couple of months ago, I was pleasantly surprised when I received an email from your team saying, “Hey, you know, your interview on The Binge Factor was actually cited in Tracy’s Top 20 interviews or Best Interviews,” I believe. And mine had the designation of being the Most Unexpectedly Interesting.

[04:05 – 04:49] I had trouble naming what to give you, as you know, so first off this is, you know, this is the thing it’s like, we look at our hundred episodes. So, this was a hundred episode celebration. And we looked at them and we said, well, you know, which ones did the best in terms of like got a lot of listeners, you know, really had interesting topics, but then if they didn’t stand out in my mind as being memorable, then I nixed them off the list, even if they were a top show and a top episode, in that case. And so, yours stood out to me and I was just trying to figure out what to give you, because it was that, it was just so different in our conversation about what your show is like in the way that you run your show. So that’s why I had to feature you. So, congratulations!

 

 

[04:50 – 05:02] Thank you. Thank you. And it is indeed an honor. So actually, can you tell us more about Podetize and Brandcasters? So, is it correct to just say Brandcasters or Podetize or both?

[05:03 – 05:55] Podetize is our front facing brand and you know, how companies, no matter what their company name is, they become known by their trademark as their front facing brand. And that’s what we are. So, we’re really known as Podetize. So, we’re a combination: MaaS – marketing as a service and SaaS – software as a service. So, we’re a combination of the two. So, for marketing services, we really do just about everything imaginable related to podcasting video to audio, to blog, to social share, we handle all of that for our clients. And then on the SaaS side, we have ad mixing and hosting combined in a really unique way. We’re driven towards business use of podcasting, not sort of that entertainment use, although we do have entertainment networks that use our podcasting system as well, but that’s basically what we are. We’re just, we’re just like the full-service podcasting company.

[05:56 – 06:26] Absolutely. And something that I have read consistently across all of your different websites, as well as your LinkedIn profile, basically anywhere I see you and your information online is that, yes, we always hear about vanity metrics, right, Tracy? So, the number of downloads being one of them, number of reviews. And I clearly remember having a conversation with you after you interviewed me on your show about, yeah, you know, Apple Podcasts…really? Do you really have to make it so hard for people to leave a review? Really?

[06:28 – 06:49] They all do. They all really do. It’s crazy. Actually. I think the best one out there to leave a review is Good Pods, they have one of the simplest, like you’re already listening to it. And you’re like, this is a great episode. So, you can rate an episode, not just the whole show, it’s one of my favorites. And all you just do is you click your star and type it in and you’re immediately sharing that. But there are so few that are full.

[06:49 – 06:52] Yes. And what was the name of that one again?

[06:53 – 07:01] Good Pods. Yeah, it’s run by JJ Romberg and her brother. And they do a fabulous job. It’s really just starting to take off in the last year.

[07:01 – 07:34] Very interesting. And the reason I brought that up is because again, something that I’ve seen across your materials online, no matter where I happen to land is that it’s not just about those vanity metrics, especially when you’re talking about using your podcast as a potential business development tool. So, I, so appreciate that because you’re right. And that’s definitely been my experience. Podcasting has definitely, I would say, it’s breathed new life into my business because things were getting really stale.

[07:34 – 08:10] And that’s so common, Alicia. You know, in a sense, we measure the wrong things all over the place. So, we measure the wrong things a lot of times on social media. For measuring followers and friends, we’re not really measuring engagement and conversion. So, how do we get to the measurements and things? That’s something that drives me. I’m always trying to figure out, how do I maximize anything that I can do and my clients can do, so that we are really looking at measuring the right thing and making sure that it’s making a measurable difference in our business because otherwise it’s not worth spending my time. I am a busy person.

[08:10 – 08:39] Right, right. Speaking of being a busy person, my goodness, Tracy, you have such an interesting background. So, I noticed you have a fine arts degree in product design, as well as textile design, and also an advanced degree in writing, but it looks like your podcasting journey started with your first podcast. WTFFF? 3D Printing? Was that your very first podcast?

[08:39 – 08:43] It was. It was my very first podcast. It’s called WTFFF.

[08:43 – 08:45] F, F, F. Yes. WTFFF.

[08:48 – 08:51] 3 Fs for Fuse Filament Fabrication, which is the geeky term for 3D printing.

[08:52 – 08:56] Oh, okay. Got it.

[08:57 – 09:44] So it was our first podcast and we started that in our design business. We’d been designing products for mass market retail, things you buy at Costco, Walmart, Target. You can still buy our products today at pretty much anywhere you can. We have a platinum record office chair that they still sell and probably sold better in the pandemic than ever before. And, and so, yeah, that’s our business that we had before and we thought we’re going to break out and we’re going to move into 3D printing. And we want to develop all these extra services and we might do some consumer direct stuff. And so the podcast was simply a test to see if the market wanted what we had to sell. And in the end we determined the market didn’t want it. It’s a really good thing we didn’t invest all this money into our business in that format and hired all these designers that we were going to hire.

[09:44 – 10:36] And instead they wanted the information we had, and they wanted more of it. So WTFFF was a test to see if people wanted to buy what we had to sell. And in that case, it would have been a bunch of designs and we would have had to hire a lot of designers. And I’m really glad we didn’t invest that in our business because it turns out they didn’t want that at all. What they wanted was information about 3D printing. And so, for us to become that resource was extremely valuable. And we ended up, you know, creating a whole extra passive income, you know, strategy for ourselves within that business. But even more so other podcasters came to us and said, what are you doing? And can you tell me exactly how to do that for myself? And when we would tell them, they would say, oh, could you just do it for me? And they would shove their credit cards at us. And so that’s how we ended up with a whole spinoff business.

[10:36 – 10:40] That’s a nice thing for someone to do, to shove their credit card at you.

[10:42 – 10:54] Yeah, I think they could sense our hesitancy, trying to decide if, like, it fit our current business, which it didn’t. And eventually we had to completely, you know, form a new company and that’s how Brandcasters, Inc. and Podetize came about.

[10:54 – 11:07] Got it, got it. And so now you’ve built this amazing team and I was looking at some of the stats that are on the homepage of Podetize.com, you all, up to this point have produced over 550 podcasts. Wow.

[11:08 – 11:26] Hey, I think it’s a little out of date. I think we’re over 600 now, and easily. And we have, we have almost a hundred person team right now. It’s like 90 something. It changes all the time. 90 people working around the clock around the world.

[11:27 – 11:59] Wow! Tracy, oh my gosh. That is so impressive! You know, with 90 plus people, I’m sure there’s so many moving parts and that you all definitely have to have technologies, especially being that they’re in different parts of the world, different with, working around different time zones. You have to have good technologies that can bring everyone together. Make sure everyone is on the same page. Communication and transparency are so key. I’m wondering, is that what led you all ultimately to selecting ClickUp?

[12:00 – 12:58] You know, it did, in sort of an indirect path. I mean, the reality was, when we set out to do the business, we didn’t want something to become completely templated and cookie cutter, which is why there is no technology on the production side of things. So, it’s not a Canva drag and drop graphic. Our graphic group actually makes custom graphics, right? It’s not automatic editing for video and audio systems, right? We have real live editors who know what they’re doing and listening to things and moving things. So, we created the system that needed to be bespoke and at the same time, extremely efficient so we could produce podcasts in seven to ten days. And so that is what really, what led us to having to put tight controls over so that we could identify exactly where a podcast was in that seven to ten-day process and who was touching it at that moment in time with the large team that we have, right?

[12:58 – 13:33] And so that’s where, you know, in order to follow up in order to make sure everything was in place, we also needed to have really dynamic SOPs [Standard Operating Procedures]. We really had to make sure that all of that was the case because every podcast is different. We wanted to allow all podcasters to have their workflow and their style, their brand, to be able to shine in whatever we did for them so that this felt like it was truly their production and not ours. So that’s what led us to finding like, something really flexible and really trackable at the end of the day.

[13:34 – 13:39] So for those who are listening, who are not familiar with ClickUp, can you explain what exactly is ClickUp?

[13:39 – 14:53] You know, it’s kind of an interesting, it’s an interesting mix of things. So it’s really a workflow management, right? So tasks, assignments, you can follow them through. There are sub-tasks. So it’s not all that different from other project management style softwares, but it has a little bit more communication through it. So you’re almost like you’re getting your Slack, you know, your Slack communication and your chat in there at the same time that you’re getting your workflow going. And so they’re, they’re combined together in a really nice way, but the best part about it is everything’s tracked on a time standpoint. So every single, from the moment someone says, I’m taking this assignment to edit the audio of Alicia’s podcast. The minute the clock starts ticking, and then we know when it’s done and it immediately flows into the next person because we have all the automation set in through the process. So it’s highly automated. You can template things and save them. So each podcast can have its same workflow again and again, every time an episode gets submitted and it integrates perfectly through an API with our portal where people upload their episodes too. So the minute you upload your episode, it’s in production.

[14:54 – 15:19] Awesome. So if I were a podcast host who was a customer of Podetize, the minute I record an audio and download that audio, I would then upload it to the Podetize portal and then it somehow communicates to ClickUp and that lets your team on the backend know, “Hey, it’s time to trigger that seven to ten-day production process?”

[15:19 – 15:49] Exactly. And if you weren’t doing video, then it would skip the video step for you because it’s all customized to your show. The same thing for people setting up shows. So if you’ve never launched a show before, we have complete launching services and we do the same thing, we track everything through that process to make sure your cover art’s done, your intro/outro music, all the fancy stuff you need to syndicate you everywhere around the world, through Apple and Spotify and all those places. So that’s all taken care of through its own process as well.

[15:50 – 16:23] So you mentioned an API integration that works directly with the Podetize portal, but I know just from me tinkering around with ClickUp several months ago, I know that it also offers so many other integrations with off-the-shelf solutions like, I believe, Monday.com or maybe even Asana, Slack. You mentioned Slack earlier. Are there any CRMs or do you and your team leverage a CRM component of ClickUp or do you kind of have it integrate with a CRM that you’re using outside of ClickUp?

169: Jay Jemal’s Tips for Improving Operations with Blockchain Technology

This Episode is Sponsored By:

                                                                                     

We’re excited to bring you a new season of the Business Infrastructure podcast and it’s going to be a game-changer! Kicking things off is Jay Jemal, a Sr. Technologist and the Founder of Blucidy – a revolutionary SaaS company that combines the power of Blockchain, Big Data, and Artificial Intelligence.

If those tech terms sound scary, then you’re in luck because Jay breaks them down in a way that makes sense and is relevant to smaller businesses. Originally from Ethiopia, he’s used to translating complex ideas, concepts, and language.

Over the past 20 years, he’s accumulated an impressive set of technology accomplishments and credentials across various industries, starting with telecommunications. Now, his focus is primarily on federal healthcare. This led to the creation of Blucidy as a social innovation platform designed to foster organizational transparency and accountability for the benefit of humanity.

In this episode, Jay explains what blockchain technology is and debunks the myth that its only for large organizations. He also shares examples of how different industries can use it to collect, manage, and secure the data used to make critical operational and process improvement decisions. Discover how you can apply this game-changing technology to ensure a single source of truth when it comes to managing your company’s data.

 

Special Guest: Jay Jemal, Founder & Sr. Technologist – Blucidy.io

Location: Atlanta, GA  USA

Air Date: October 3, 2021

Resources:

Websites:

  • Blucidy: the official website of Blucidy. “Blucidy combines the power of Blockchain, Big Data, and Artificial Intelligence to create a social innovation smart platform for organization transparency and accountability to build impactful organization ecosystem.”
  • Morgan State University CREAM Lab: Morgan State University is a public historically black research university in Baltimore, Maryland. Their Center for Reverse Engineering and Assured Microelectronics (CREAM) is dedicated to providing the “…electronics industry with knowledge, methodology, solutions, and skilled engineers to help prevent penetration and manipulation of our electronic infrastructure.”
  • Blockchain101.com: an online hub dedicated to creating and curating content, events, and learning materials about blockchain technology.

Software: 

  • SIMBA Chain: a cloud-based, smart-contract-as-a-service (SCaaS) platform that enables secure, direct connections between users and providers to monetize and unlock the hidden value of their physical and digital assets through Smart Contracts and Non-Fungible Tokens (NFTs).  Download their free guide to learn the basics of how blockchain works.
  • Informatica: a cloud-based, AI software that connects, manages and unifies data across any multi-cloud, hybrid system to deliver a single source of truth for all business-critical data.

Articles:

  • Blockchain as a Tool in Humanitarian Action – A Brief Overview of Potential Uses: a white paper written by Anna Bäckman. Download here –>BLOCKCHAIN-webb

Professional Organizations:

  • Opportunity Hub (OHUB): an organization committed to increasing racial equity in the fourth industrial revolution through its early exposure, skills development, job placement, entrepreneurship support, and alternative capital formation programs and technology hubs that are strategically located across America.
  • Collab Capital: an organization committed to investing financial, human, and network capital to effectively support, grow, and sustain Black-owned innovative businesses and ultimately establish a pathway toward economic parity.

Videos:

What is an NFT? Find out in this video from the Wall Street Journal.

Related Episodes: 

  • Episode 010: Cybersecurity & Small Business – What You Need to Know for Maximum Protection with Gary Vause
  • Episode 018: How AI Technology Can Scale Your Small Business with Scott Evans
  • Episode 058: The One Thing You Need to Know About Data Privacy with Jodie Daniels
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 160: Leveraging Data and Analytics for Operational Excellence with Michiko Wolcott

 

Subscribe & Review:

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Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits:

  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Jodie Maquiran
  • Sponsors: ThinkSmart Whiteboard, CavnessHR

 

More About Guest, Jay Jemal:
Mr. Jay Jemal is a Sr. Technologist with more than 20 years of experience consulting Fortune 100 private companies and critical public agencies such as the Centers for Disease Control and Prevention (CDC). His experience ranges from team leadership to technical architecture and developing technical solutions against business, strategy, and technical roadmaps. He is the founder of Blucidy.io, an Atlanta-based Blockchain and AI-enabled platform that accelerates organizational efficiency and measures impact for greater ROI.

Jay is currently pursuing a Doctorate of Engineering degree at Morgan State University’s CREAM lab Cybersecurity track, focusing on Blockchain for IoT security research topic areas. His ultimate mission is to apply rigorous scientific-based technology research theories to our day-to-day technology solutions.

 

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.

 

 

More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

 

More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.

 

 

Show Notes: