technology

114: Validating Software Product Ideas with Ronan Walsh

Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, “Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer.” As the founder of a leading digital marketing company, he’s seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.

Special Guest: Ronan Walsh – Founder & CEO of Digital Trawler

Location:  Limerick, Munster  IRELAND

Show Notes:

  • The Mom Test – How to Talk to Customers & Learn if Your Business is a Good Idea when Everyone is Lying to You: a book by Rob Fitzpatrick.
  • Strategyzer:  an app that allows you to rapidly sketch out business ideas with the Business Model & Value Proposition Canvas.  Design, test, and share business models and value propositions with your team in real-time to determine if an idea is worth pursuing before making further investments.
  • Business Model & Value Proposition Canvas:  a website where you can download these FREE templates.  The “Business Model Canvas is a strategic management and entrepreneurial tool.  it allows you to describe, design, challenge, invent, and pivot your business model.”  The “Value Proposition Canvas helps you tackle the core challenges of every business – creating compelling products and services customers want to buy.”
  • Google Tools:
    • Forms: an excellent resource for creating surveys and streamlining the process for collecting and reporting data from those surveys.
    • Data Studio: Google’s free data visualization tool.
    • Keyword Planner: Google’s tool to help you choose the words that will yield the greatest attention to your online content and ads.
    • Ads: Google’s online advertising platform where “…advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.”
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Facebook Ads: an easy and effective way to reach your audience, build brand awareness, and grow sales with online advertising.

Related Episodes:

  • Episode 018: How AI Technology Can Scale Your Business with Scott Evans
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 096: Using Customer Intelligence to Improve Operations with Adam Hayes

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Ronan Walsh:
Ronan Walsh is the owner and founder of Digital Trawler – a SaaS Marketing Agency based in Ireland. Digital Trawler helps companies with their marketing strategy and messaging and have experts in SEO and paid social media advertisements. They also help SaaS companies identify their target customers, discover where those people are online, and develop strategies to get them to your site. If you’re a marketing manager or curious founder, Ronan and his team can do some of the heavy lifting by acting as mentors guiding you through  product validation and SEO processes.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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108: Improving I.T. Project Delivery with Joseph Garfield

Joseph Garfield knows what it means to work his way up from the bottom. His entrée into technology started as an I.T. help desk operator. Over time, he advanced from being a “doer” to a strategist when he created his 3D Project Process. This framework not only consistently delivers I.T. projects on time and within budget, but it’s also even more streamlined than Agile and Scrum! Discover what makes it unique and how you can apply it to your technology projects.

Special Guest: Joseph Garfield, CEO – Phase 3

Location:  Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 030: Connecting Your Software for Maximum Productivity with Garrett Massey
  • Episode 036: Executing Strategy with Project Management – Kim Farmer
  • Episode 042: Automating the Sales Process with Tim Bornholdt

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Joseph Garfield:
Joseph Garfield is the founder and CEO of Phase 3 IT, Inc, an IT Project Delivery firm specializing in helping businesses deliver their most complex infrastructure projects quickly and easily. He has leveraged his extensive background as an IT leader to develop the 3D Project Process and Project Runbooks for seamless project delivery that guarantees results every time. After 5 years of focusing on Healthcare IT, Joseph and his company are offering their unique services to the broader business world to add value and make a real difference in the world.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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042: Automating the Sales Process with Tim Bornholdt

As an app developer, Tim Bornholdt is no stranger to process automation.  Yet it wasn’t until he “put up a mirror” to his own company’s sales process, that he realized they were losing sales as a result of different people doing the same work in different ways.  So he automated the sales process leading to service consistency, better tracking and ultimately increased sales conversion.  Listen as he shares tips on selecting the right people and technologies to leverage during the process automation journey.

Special Guest: Tim Bornholdt, Partner at The Jed Mahonis Group

Location: St. Louis Park, MN  USA

Show Notes:

 

Related Episodes:

  • Episode 008: The Lean Methodology: What It Is & How to Apply It To Your Small Business
  • Episode 018: How AI Technology Can Scale Your Business
  • Episode 030: Connecting Your Software for Maximum Productivity

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029: Minimizing Risk with Decision Science

Making decisions is risky business.  As a small business owner, you might not have the deep pockets of a larger enterprise, so making the right decision the first time around can be critical.  Decision science gives you the ability to compare multiple ways of solving a problem with the opportunity to add value while minimizing risk and bias.  This is Rob Brown’s specialty.  In this episode, Rob shares a four-step process to follow that will help you make decisions based on logic and not emotion.  Through specific examples, he describes how to use this four-step process to yield the best outcome.  Tune in to learn the difference between a decision and an outcome and why, as Rob says, “risk is always in season.”

Special Guest:  Robert D. Brown III, President & Founder of Incite! Decision Technologies

Show Notes:

BONUS:

The TED Talk below features Yassmin Abdel-Magied who gave a powerful presentation on unconscious bias and how it affects our decisions.  She not only shares her personal story, but also the 1952 Boston Symphony experiment where they began conducting blind auditions as an attempt to minimize gender bias.

Related Episodes:

  • Episode 010: Cybersecurity & Small Business: What You Need to Know for Maximum Data Protection
  • Episode 014: Dispelling 4 Common Entrepreneur Myths about Business Growth
  • Episode 018: How AI Technology Can Scale Your Small Business

 

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018: How AI Technology Can Scale Your Small Business

Imagine if you could grow your business 10x faster.  Better yet, imagine if your business could be “infinitely scalable.”  How?  Through artificial intelligence (AI).  According to Scott Evans, founder and CEO of Markamind, AI is not only a catalyst for exponential growth, but it also makes data more useful and convenient.  In this episode, Scott provides examples explaining how AI technology can help small businesses front-load their project pipelines, become more competitive, and exert more influence over buying decisions.  As a decision science professional, he recognizes and acknowledges the fear that many associate with technologies that seem difficult to understand.  This is why Scott also shares practical ways you can start educating yourself so that your business will not fall victim to the digital divide.  Tune in, sign up for a free introductory course on AI, and start scaling your business!

Special Guest:  Scott Evans, CEO of Markamind

Show Notes:

“Start by doing what is necessary, then what is possible, and suddenly you are doing the impossible.”                                                                       ― St. Francis Of Assisi

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