small business

118: Let’s Streamline Video Editing with rVidi – Featuring Janice Jensen

When Twitter burst onto the scene in 2006, Janice Jensen studied its use of 140 characters. She figured video would be the next big thing. And her sister agreed. Their foresight led to the creation of rVidi – a phone app that records videos in short, 30-sec soundbites. In this episode, Janice gives a demo of rVidi and shares its multiple uses as an efficient recording, editing, and communications tool.

Special Guests: Janice Jensen, Creator – rVidi 

Location:  Denver, CO  USA

Watch the Video Version!

 

Show Notes:

Related Episodes:

  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff
  • Episode 098: Producing a Hit TV Show with Janice Jensen
  • Episode 117: Let’s Design a Commercialization Process with Clarence Levy & Derek Gauthier

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Guest Relationship Manager: Monique Inge
  • Sponsor: rVidi

 

More About Guest, Janice Jensen:
Janice Jensen is a former TV investigative journalist turned seasoned TV series showrunner, writer, and director.  She specializes in creating pilots and producing TV series for networks including HGTV, DIY Network, Discovery, Animal Planet, and more. Genres include documentary, reality TV, crime reenactment, and sports. Latest hits Tiny House, Big Living and Tiny Paradise chronicle passionate DIY’ers and builders as they create some of the most tricked-out and clever tiny houses out there. The two series have led to multiple spin-offs and one-hour specials.

Janice also recently launched a regular podcast series, Fixin Vixens, directed toward the female DIY’er — hosted by two amazing flippers from Kentucky. She also created the revolutionary video collaboration app, rVidi.

   

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

117: Let’s Design a Commercialization Process with Clarence Levy & Derek Gauthier

Go big or go home – a fitting mantra for Clarence Levy and Derek Gauthier. As the Co-Founders of MorTec Innovation, these engineers turned entrepreneurs have big plans for their emerging company. It began with their debut product, Protect My Cell. After favorable testing results, they now want a repeatable process to scale their success. In this Season 10 kickoff, Alicia gives them a foundation to start building their commercialization process.

Special Guests: Clarence Levy III & Derek Gauthier – Co-Founders, MorTec Innovation

Location:  Atlanta, GA  USA

Watch the Video Version!

Want a Personal Consultation with Alicia? Sign up here.

Show Notes:

  • Protect My Cell: MorTec Innovation’s debut product. Protect My Cell is a cover designed to protect smartphones from viruses, dirt, dust, germs, and other unwanted fluids.
  • Lean Canvas: “Lean Canvas is a 1-page business plan template…that helps you deconstruct your idea into its key assumptions.”
  • Calendly: streamline your meeting setup process with this web-based scheduling tool.
  • Marketing Mind Map for Small Business: the mindmap Alicia shared during the interview as a starting point for designing MorTec Innovation’s commercialization process. Download here: Marketing_MindMap_Alicia Butler Pierre

 

Related Episodes:

  • Episode 020: Striking the Perfect Balance Between Marketing and Operations
  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 054: The One Thing You Need to Know About Social Media – Marie Incontrera
  • Episode 071: Damon Burton’s Scaling with Quality Control Process
  • Episode 114: Validating Software Product Ideas with Ronan Walsh

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Guest Relationship Manager: Monique Inge
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Web Administration: Gregory Brown
  • Sponsor: rVidi

 

More About Guest, Clarence Levy III:
Clarence Levy is a results-driven Sr. Project and Program Manager as well as an Electrical/Telecommunications Engineer with 20 years of professional experience. He has proven success in NPI project management, leadership, implementation, resource management, and customer consulting/management. In June 2020, Clarence co-founded MorTec Innovation, LLC. – a tech company offering products and services that positively impact mankind and aims to establish a STEAM program for students in lower-income communities. Their tagline is ENGINEERING DIFFERENT.

    

More About Guest, Derek Gauthier:
Derek Gauthier is a passionate and seasoned Electrical Engineer. He graduated from Georgia
Institute of Technology and also has a Bachelor’s Degree in General Science from
Morehouse College. He has spent over 20 years leading, designing, and testing smart metering devices for Landis+Gyr and Toshiba. Derek is currently leading the Reliability Engineering Team for Coca-Cola Freestyle. Derek recently partnered with Clarence Levy and started MorTec Innovation, LLC. Derek is a husband to Tyekeysha Gauthier, and a father to Alani and Charles Gauthier. He enjoys playing tennis and golf when he is away from the office.

    

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago working as a chemical engineer in various manufacturing facilities. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

116: Developing a Framework to Scale Your Idea with Alicia Butler Pierre

When Alicia Butler Pierre started Equilibria, she provided a hodgepodge of various services. A friend challenged her to figure out how to streamline and package her services. This gave birth to the Kasennu framework for business infrastructure. Since then, thousands of entrepreneurs use the framework to structure and scale their businesses. In this Season 9 Finale, Alicia tells the story (and process) of how she created it.

Monologue: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location:  Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 031: Brainstorming Your Million Dollar Idea with Kymone Hinds
  • Episode 108: Improving I.T. Project Delivery with Joseph Garfield

Video Explaining the Kasennu Framework:

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade

More About Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

115: Scaling from Zero to 100,000+ Active Customers with Tom Kulzer

When Tom Kulzer took on a side job during college selling wireless modems, he realized he needed an efficient way to follow up with potential customers. So he developed an email script that eventually led to AWeber – the world’s first email automation tool. As demand steadily grew, Tom began assembling a team. Together, they built a business infrastructure to sustainably support fast growth. Now, 20 years later, over 1 million small businesses have used AWeber, and 100,000 of them are active customers. In this episode, Tom provides the processes that laid the foundation for this scaling success story.

Special Guest: Tom Kulzer, Founder & CEO – AWeber

Location:  Chalfont, PA  USA

Show Notes:

  • AWeber’s Blog: AWeber’s online source for all things email marketing for small businesses. It includes how-to articles, video tutorials, case studies. It also features example emails that demonstrate how to convert visitors to customers and existing customers to repeat customers.
  • AWeber’s Newsletter: sign up for AWeber’s free digest of best-practice email marketing strategies and tips.
  • OmniFocus: a task management phone and web-based app designed to help busy professionals quickly capture and prioritize tasks. Available for Mac and iOS.
  • Confluence: Atlassian’s cloud-based app that encourages team collaboration through “…an open, connected structure allows information to flow freely among everyone at the organization.” A great place to store processes, checklists, templates and other job aids to facilitate daily operations and ensure consistent results.
  • Jira: a suite of work management software products covering requirements and test case management to agile software development.
  • Slack: a communication app ideal for remote teams that offers the ability to organize work updates by topic, private groups, and direct messaging.
  • 1Password: a password manager app offering a secure way to store and share passwords for your self or with an entire team.
  • G-Suite: an “…integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.”
  • Zoom: software that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration.

Related Episodes:

  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid
  • Episode 065: Jason Smith’s Sales Synergistics Process
  • Episode 067: Trace Blackmore’s Documenting SOPs Process
  • Episode 082: Scaling with SEO with Don Sevcik
  • Episode 112: Planning & Conducting Remote Meetings with Kimberly Fennell

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Tom Kulzer:
Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth, and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow-up. By automating the delivery of personalized follow-up emails to prospects, companywide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

114: Validating Software Product Ideas with Ronan Walsh

Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, “Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer.” As the founder of a leading digital marketing company, he’s seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.

Special Guest: Ronan Walsh – Founder & CEO of Digital Trawler

Location:  Limerick, Munster  IRELAND

Show Notes:

  • The Mom Test – How to Talk to Customers & Learn if Your Business is a Good Idea when Everyone is Lying to You: a book by Rob Fitzpatrick.
  • Strategyzer:  an app that allows you to rapidly sketch out business ideas with the Business Model & Value Proposition Canvas.  Design, test, and share business models and value propositions with your team in real-time to determine if an idea is worth pursuing before making further investments.
  • Business Model & Value Proposition Canvas:  a website where you can download these FREE templates.  The “Business Model Canvas is a strategic management and entrepreneurial tool.  it allows you to describe, design, challenge, invent, and pivot your business model.”  The “Value Proposition Canvas helps you tackle the core challenges of every business – creating compelling products and services customers want to buy.”
  • Google Tools:
    • Forms: an excellent resource for creating surveys and streamlining the process for collecting and reporting data from those surveys.
    • Data Studio: Google’s free data visualization tool.
    • Keyword Planner: Google’s tool to help you choose the words that will yield the greatest attention to your online content and ads.
    • Ads: Google’s online advertising platform where “…advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.”
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Facebook Ads: an easy and effective way to reach your audience, build brand awareness, and grow sales with online advertising.

Related Episodes:

  • Episode 018: How AI Technology Can Scale Your Business with Scott Evans
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 096: Using Customer Intelligence to Improve Operations with Adam Hayes

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Ronan Walsh:
Ronan Walsh is the owner and founder of Digital Trawler – a SaaS Marketing Agency based in Ireland. Digital Trawler helps companies with their marketing strategy and messaging and have experts in SEO and paid social media advertisements. They also help SaaS companies identify their target customers, discover where those people are online, and develop strategies to get them to your site. If you’re a marketing manager or curious founder, Ronan and his team can do some of the heavy lifting by acting as mentors guiding you through  product validation and SEO processes.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!