scaling

074: Love Hudson-Maggio’s Data Management Process

When it comes to marketing data, your small business might have more in common with Google, Facebook and Amazon than you think. According to Love Hudson-Maggio, whether you’re collecting data from two customers or two million, the science of analyzing it is the same. Data tells a story and paints an accurate picture of sales results. In this episode, Love describes the three stages of her process to develop a data management protocol that reveals what you are really selling, standardizes collection methods, and establishes protection controls. Find out why she says that the “data you’re looking for, you already have.”

Special Guest: Love Hudson-Maggio, CEO & Co-Founder, MarDat Advisors

Location:  Atlanta, GA  USA

Show Notes:

  • Adweek: a “leading source of news and insight serving the brand marketing ecosystem;” reaches more than 6 million professionals.
  • Vox: simply put, Vox “explains the news” by providing context on popular topics.
  • Undercover Boss: TV show where CEOs of well-known companies go undercover as lower-level employees to learn how the business really operates on the front line.
  • Shark Tank: TV show where entrepreneurs pitch their ideas before investors with the hope of securing additional capital to scale their businesses.
  • Tips for Searching on LinkedIn Like a Pro: an article from LinkedIn that includes tips for searching for companies in your industry.
  • HubSpot: software for inbound marketing and sales with a focus on social media, content management, web analytics, and search engine optimization.
  • Salesforce: a cloud-based, integrated Customer Relationship Management (CRM) software that brings companies and customers together.
  • InfusionSoft: a CRM specifically for small businesses with advanced sales and marketing automation.

Watch the Video Version of this Interview (COMING SOON!):

 

Related Episodes:

  • Episode 010: Cybersecurity & Small Business – What You Need to Know for Maximum Data Protection
  • Episode 018: How AI Technology Can Scale Your Small Business
  • Episode 058: The One Thing You Need to Know About Data Privacy with Jodi Daniels

Subscribe for FREE on Your Favorite Podcast Platform

   

Please share with your network:
error

073: Wes Graham’s Primer on Process Improvement

What do peanut butter, gas gauges, coffee, and flat tires have in common? Leave it to Wes Graham to explain. As an Industrial Engineer and Lean Six Sigma Master Black Belt, he uses clever analogies to assert the value of processes and why, if not properly defined or followed, “Everybody will always follow the path of least resistance.” In this episode, Wes dons his training hat to offer a crash course on Lean and Six Sigma – two process improvement methodologies rooted in customer-centricity and increasing quality and value. Listen as he takes a complex subject and breaks it down using anecdotes and humorous examples that we can all relate to.

Special Guest: Wes Graham, Lean Six Sigma Master Black Belt – Graham Process Consulting

Location:  Atlanta, GA  USA

Show Notes:

  • American Society for Quality (ASQ): an organization that serves as the voice of quality via education, best practices, case studies, and training with membership in 130 countries.
  • The George Group (now owned by Accenture): (NYSE: ACN) “…George Group, a privately held consulting firm specializing in helping companies and governments enhance their performance through strategic process improvements, accelerated innovation and streamlined operations.”

Watch the Video Version of this Interview (COMING SOON!):

 

Related Episodes:

  • Episode 008: The Lean Methodology: What It Is and How to Apply it to Your Small Business
  • Episode 012: How to Find the Right Person for Your Process Improvement Initiative
  • Episode 021: Improving Quality in Healthcare Operations
  • Episode 039: Using Processes for Structure & Consistent Results with Paul Nicholaides

Subscribe for FREE on Your Favorite Podcast Platform

   

Please share with your network:
error

072: Gifford Pace’s Inventory Management Process

As demand increases for your tangible goods, you will inevitably have to streamline your order-to-delivery process to ensure customer satisfaction. Outsourcing inventory management represents an opportunity cost when considering your small business no longer has the capacity to fulfill orders in a timely manner. Storing inventory in your basement, garage, or closets is no longer an option. In this episode, Gifford Pace explains a process his employer implements to help people “get their garage back” and ensure their order fulfillment is not compromised during sales peaks.

Special Guest: Gifford Pace, Business Development Consultant – Fulfillment Strategies International (FSI)

Location:  Atlanta, GA  USA

Show Notes:

  • Just-in-Time: an inventory management system that discourages long-term stocking and supplies products as needed.
  • The SEMA Show: a premier trade-only event in the automotive retailer space bringing together over 2,400 exhibitors and 70,000 domestic and international buyers.
  • Affiliate Summit: host of the largest performance marketing events around the world.
  • National Hardware Show: a trade show giving “access to everything you need to move your business forward, including new buying opportunities, merchandising ideas & solutions, money-saving deals & face-to-face networking opportunities” in the home improvement industry.
  • Southern United States Trade Association (SUSTA): “a non-profit organization that facilitates trade between small to medium-sized southern U.S. companies and overseas importers…to promote the export of high-value food and agricultural products.”

Learn More About Just-in-Time in this Video:

Be Inspired by Sara Blakely’s Personal Growth Story that Involves Inventory Management:

Watch the Video Version of this Interview (COMING SOON!):

 

Related Episodes:

  • Episode 015: How I Use Business Infrastructure in My Restaurant
  • Episode 065: Jason Smith’s Sales Synergistics Process
  • Episode 067: Trace Blackmore’s Documenting SOPs Process

Subscribe for FREE on Your Favorite Podcast Platform

   

Please share with your network:
error

071: Damon Burton’s Scaling with Quality Control Process

Good things come to those who wait…and persistently work toward their goal. Damon Burton knows this all too well. As the founder of SEO National, he made a conscious decision to scale and increase his company’s capacity to work with large clients. It worked! SEO National’s client list now includes Inc. 5000 companies as well as various NBA teams.  In this episode, Damon shares the realistic time commitment as well as the daily operational processes, people, and a robust list of tools he leverages to make it all possible.

Special Guest: Damon Burton, Founder & CEO – SEO National

Location:  Salt Lake City, UT  USA

Show Notes:

Watch the Video Version of this Interview (COMING SOON!):

 

Related Episodes:

Subscribe for FREE on Your Favorite Podcast Platform

   

Please share with your network:
error