replicating

082: Scaling with SEO with Don Sevcik

Have you ever put your business on hiatus so that you could recalibrate?  That’s what Don Sevcik, CEO of MathCelebrity.com, did and it paid off handsomely.  After five years in business, his company reached a plateau of 250k visitors per month.  Although things were going well, there were certain math problems that his site could not solve.  In this episode, Don explains how the decision to take that hiatus led him to not only reach 3.75 million unique visitors but also to solve any math problem in 1/3 of 1 second!

Special Guest: Don Sevcik, CEO – MathCelebrity.com

Location:  Chicago, IL  USA

Show Notes:

  • Free Traffic Frenzy: How to Get 450,000+ Website Visitors: Don’s book.
  • College Prep Confidential: Don’s podcast offering tips for getting into your dream university.
  • Google Sheets: a free, web-based spreadsheet tool for real-time collaboration.
  • Site Search: Google’s internal search monitoring tool that “lets you understand the extent to which users took advantage of your site’s search function, which search terms they entered, and how effectively the search results created deeper engagement with your site.”
  • Google Analytics: a free Google tool that tracks and reports website traffic.
  • Hotjar: a visual heat mapping tool that provides insights about visitors’ behavior and interaction while on your website.
  • Crazy Egg: a visual heat mapping tool providing insights to make your website better by learning what’s working and what isn’t.
  • UserTesting.com: a website that records users as they test or interact with your website giving your access to insights to improve your product/service, messaging, and customer experience.
  • Don’t Make Me Think: A Common Sense Approach to Web and Mobile Usability: a book by Steve Krug.
Related Episodes:
  • Episode 018: How AI Technology Can Scale Your Small Business
  • Episode 030: Connecting Your Software for Maximum Productivity
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 048: Automating the Human Resource Compliance Process with Jason Cavness

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081: Outsourcing Core Competencies with Phoebe Cornog

“We just made really good money while being on the beach!” exclaimed Phoebe Cornog, CEO and Co-Founder of the Pandr Design Co. She recounted the day she and her business partner realized the impact of outsourcing. Determined to not be starving artists, they cracked the code for cloning their murals without a loss in quality control. In this episode, Phoebe explains how she and her business partner cast their fears of outsourcing aside to meet the growing demand for their services and scale sustainably.

Special Guest: Phoebe Cornog, CEO & Co-Founder – Pandr Design Co. and Ladies Who Paint

Location:  San Diego, CA  USA

Show Notes:

It’s Okay to Be an Artist: Phoebe and Roxy’s TEDx Talk:

Related Episodes:
  • Episode 007: Staffing Up While You Scale Up: Tips for Getting the Help You Need When You Need It
  • Episode 023: Attracting Top Talent to Your Small Business
  • Episode 028: Managing Virtual Teams in a Freelance Economy

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