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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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046: Leveraging Your Story for Team Cohesion with Hasani X

“What are you fighting for?”  According to Hasani X, the answer to this question sets the foundation for everything you do.  But people need to know and hear this story in order to be compelled to work with you on a team or do business with you.  In this episode, Hasani, a communications and performance expert, shares the people, processes and tools he leverages to help his clients dramatically transform their businesses and team dynamics through storytelling.  He also shares how a personal tragedy led him to pivot from building businesses to building people.

Special Guest: Hasani X, Chief Storyteller at Lead Your Story

Location:  Columbia, SC  USA

Show Notes:

Related Episodes:

  • Episode 011: The Benefits of Backpacking on Your Small Business (Tim Walter’s story)
  • Episode 017: How Traveling Can Lead to Self-Discovery and Business Evolution (Keith Finger’s story)
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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035: Positioning Front Line Leadership for Success

As your small business grows, it will eventually need a layer of middle management.  These front line leaders are the change agents who ensure the execution of your company’s growth strategy.  But they cannot live their proverbial best life unless you, as the top leader, help them realize their best work.  In this episode, leadership consulting expert Victoria Rodgers stresses the importance of putting “people before business.”

Discover the mindset shift required of both entrepreneurs-turned-executives and individual contributors-turned-supervisors-managing-others to cultivate operational excellence.  Victoria even makes the case for why business infrastructure is key to ensuring the right people are in the right roles and why even the best business processes aren’t always enough to keep good people around.  This episode is jammed packed with information so you’ll definitely want to download it for ongoing reference!

Special Guest: Victoria Rodgers, Market Development Director at TiER1 Performance Solutions.

Show Notes:

Related Episodes:

  • Episode 023: Attracting Top Talent to Your Small Business
  • Episode 031: Brainstorming Your Million Dollar Idea
  • Episode 034: Developing a Business Strategy for Sustainable Growth

 

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