process automation

083: Downsizing & Rebuilding a Team with Mike Moll

When Mike Moll’s social media consultancy grew rapidly, he immediately hired more people. But he soon realized he didn’t have the bandwidth or business infrastructure to scale at the same rate as his clients’ varied requirements. Payroll expenses rose and, eventually, he had to downsize most of the team he built. In this episode, Mike details the specific actions he took to rebuild his team as he fine-tuned his pricing model, simplified and automated key processes, and became stricter about the clients his company works with.

Special Guest: Mike Moll, CEO – Social Media House

Location:  Toronto, ON  CANADA

Show Notes:

  • Content Sessions: Mike’s podcast; soon to be renamed “Market Me” podcast
  • an advisory matching firm from This is the site where Mike found a certified pricing coach.
  • AppSumo: never pay full price for software again with this daily deals website.
  • a free scheduling tool – set 15-minute meetings like Mike.
  • Krisp: a free app that lets you listen and speak without background noise during calls with this noise cancellation service.
  • Check out Mike’s YouTube Channel
Related Episodes:
  • Episode 033: Pricing for Profit with John Ray
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 066: Diana Wu David’s Pricing Process 

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042: Automating the Sales Process with Tim Bornholdt

As an app developer, Tim Bornholdt is no stranger to process automation.  Yet it wasn’t until he “put up a mirror” to his own company’s sales process, that he realized they were losing sales as a result of different people doing the same work in different ways.  So he automated the sales process leading to service consistency, better tracking and ultimately increased sales conversion.  Listen as he shares tips on selecting the right people and technologies to leverage during the process automation journey.

Special Guest: Tim Bornholdt, Partner at The Jed Mahonis Group

Location: St. Louis Park, MN  USA

Show Notes:


Related Episodes:

  • Episode 008: The Lean Methodology: What It Is & How to Apply It To Your Small Business
  • Episode 018: How AI Technology Can Scale Your Business
  • Episode 030: Connecting Your Software for Maximum Productivity

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