minimum viable product

066: Diana Wu David’s Pricing Process

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.

Special Guest: Diana Wu David, Founder & CEO – Sarana Labs

Location:  Hong Kong

Show Notes:

Diana’s TEDx Talk – The Difference Between Running and Running Free:

Watch the Video Version of this Interview:

Related Episodes:

  • Episode 033: Pricing for Profit with John Ray
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff

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