marketing

083: Downsizing & Rebuilding a Team with Mike Moll

When Mike Moll’s social media consultancy grew rapidly, he immediately hired more people. But he soon realized he didn’t have the bandwidth or business infrastructure to scale at the same rate as his clients’ varied requirements. Payroll expenses rose and, eventually, he had to downsize most of the team he built. In this episode, Mike details the specific actions he took to rebuild his team as he fine-tuned his pricing model, simplified and automated key processes, and became stricter about the clients his company works with.

Special Guest: Mike Moll, CEO – Social Media House

Location:  Toronto, ON  CANADA

Show Notes:

  • Content Sessions: Mike’s podcast; soon to be renamed “Market Me” podcast
  • Clarity.fm: an advisory matching firm from Startup.com. This is the site where Mike found a certified pricing coach.
  • AppSumo: never pay full price for software again with this daily deals website.
  • Calendly.com: a free scheduling tool – set 15-minute meetings like Mike.
  • Krisp: a free app that lets you listen and speak without background noise during calls with this noise cancellation service.
  • Check out Mike’s YouTube Channel
Related Episodes:
  • Episode 033: Pricing for Profit with John Ray
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 066: Diana Wu David’s Pricing Process 

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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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046: Leveraging Your Story for Team Cohesion with Hasani X

“What are you fighting for?”  According to Hasani X, the answer to this question sets the foundation for everything you do.  But people need to know and hear this story in order to be compelled to work with you on a team or do business with you.  In this episode, Hasani, a communications and performance expert, shares the people, processes and tools he leverages to help his clients dramatically transform their businesses and team dynamics through storytelling.  He also shares how a personal tragedy led him to pivot from building businesses to building people.

Special Guest: Hasani X, Chief Storyteller at Lead Your Story

Location:  Columbia, SC  USA

Show Notes:

Related Episodes:

  • Episode 011: The Benefits of Backpacking on Your Small Business (Tim Walter’s story)
  • Episode 017: How Traveling Can Lead to Self-Discovery and Business Evolution (Keith Finger’s story)
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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020: Striking the Perfect Balance Between Marketing and Operations

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing.  And she explains that it is NOT the same as sales.  In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business.  The key is in recognizing operations management as a way to maintain your promises to your customers.  Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

Special Guest:  Andrea D. Smith, Founder & CEO of The ADS Agency

Show Notes:

 

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