marketing

117: Let’s Design a Commercialization Process with Clarence Levy & Derek Gauthier

Go big or go home – a fitting mantra for Clarence Levy and Derek Gauthier. As the Co-Founders of MorTec Innovation, these engineers turned entrepreneurs have big plans for their emerging company. It began with their debut product, Protect My Cell. After favorable testing results, they now want a repeatable process to scale their success. In this Season 10 kickoff, Alicia gives them a foundation to start building their commercialization process.

Special Guests: Clarence Levy III & Derek Gauthier – Co-Founders, MorTec Innovation

Location:  Atlanta, GA  USA

Watch the Video Version!

Want a Personal Consultation with Alicia? Sign up here.

Show Notes:

  • Protect My Cell: MorTec Innovation’s debut product. Protect My Cell is a cover designed to protect smartphones from viruses, dirt, dust, germs, and other unwanted fluids.
  • Lean Canvas: “Lean Canvas is a 1-page business plan template…that helps you deconstruct your idea into its key assumptions.”
  • Calendly: streamline your meeting setup process with this web-based scheduling tool.
  • Marketing Mind Map for Small Business: the mindmap Alicia shared during the interview as a starting point for designing MorTec Innovation’s commercialization process. Download here: Marketing_MindMap_Alicia Butler Pierre

 

Related Episodes:

  • Episode 020: Striking the Perfect Balance Between Marketing and Operations
  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 054: The One Thing You Need to Know About Social Media – Marie Incontrera
  • Episode 071: Damon Burton’s Scaling with Quality Control Process
  • Episode 114: Validating Software Product Ideas with Ronan Walsh

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                             

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Guest Relationship Manager: Monique Inge
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Web Administration: Gregory Brown
  • Sponsor: rVidi

 

More About Guest, Clarence Levy III:
Clarence Levy is a results-driven Sr. Project and Program Manager as well as an Electrical/Telecommunications Engineer with 20 years of professional experience. He has proven success in NPI project management, leadership, implementation, resource management, and customer consulting/management. In June 2020, Clarence co-founded MorTec Innovation, LLC. – a tech company offering products and services that positively impact mankind and aims to establish a STEAM program for students in lower-income communities. Their tagline is ENGINEERING DIFFERENT.

    

More About Guest, Derek Gauthier:
Derek Gauthier is a passionate and seasoned Electrical Engineer. He graduated from Georgia
Institute of Technology and also has a Bachelor’s Degree in General Science from
Morehouse College. He has spent over 20 years leading, designing, and testing smart metering devices for Landis+Gyr and Toshiba. Derek is currently leading the Reliability Engineering Team for Coca-Cola Freestyle. Derek recently partnered with Clarence Levy and started MorTec Innovation, LLC. Derek is a husband to Tyekeysha Gauthier, and a father to Alani and Charles Gauthier. He enjoys playing tennis and golf when he is away from the office.

    

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago working as a chemical engineer in various manufacturing facilities. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

083: Downsizing & Rebuilding a Team with Mike Moll

When Mike Moll’s social media consultancy grew rapidly, he immediately hired more people. But he soon realized he didn’t have the bandwidth or business infrastructure to scale at the same rate as his clients’ varied requirements. Payroll expenses rose and, eventually, he had to downsize most of the team he built. In this episode, Mike details the specific actions he took to rebuild his team as he fine-tuned his pricing model, simplified and automated key processes, and became stricter about the clients his company works with.

Special Guest: Mike Moll, CEO – Social Media House

Location:  Toronto, ON  CANADA

Show Notes:

  • Content Sessions: Mike’s podcast; soon to be renamed “Market Me” podcast
  • Clarity.fm: an advisory matching firm from Startup.com. This is the site where Mike found a certified pricing coach.
  • AppSumo: never pay full price for software again with this daily deals website.
  • Calendly.com: a free scheduling tool – set 15-minute meetings like Mike.
  • Krisp: a free app that lets you listen and speak without background noise during calls with this noise cancellation service.
  • Check out Mike’s YouTube Channel
Related Episodes:
  • Episode 033: Pricing for Profit with John Ray
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 066: Diana Wu David’s Pricing Process 

Like What You Heard? Please Leave a Review on Apple Podcasts.

Subscribe for FREE on Your Favorite Podcast Platform

   

054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

Subscribe for FREE on Your Favorite Podcast Platform

   

046: Leveraging Your Story for Team Cohesion with Hasani X

“What are you fighting for?”  According to Hasani X, the answer to this question sets the foundation for everything you do.  But people need to know and hear this story in order to be compelled to work with you on a team or do business with you.  In this episode, Hasani, a communications and performance expert, shares the people, processes and tools he leverages to help his clients dramatically transform their businesses and team dynamics through storytelling.  He also shares how a personal tragedy led him to pivot from building businesses to building people.

Special Guest: Hasani X, Chief Storyteller at Lead Your Story

Location:  Columbia, SC  USA

Show Notes:

Related Episodes:

  • Episode 011: The Benefits of Backpacking on Your Small Business (Tim Walter’s story)
  • Episode 017: How Traveling Can Lead to Self-Discovery and Business Evolution (Keith Finger’s story)
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

Subscribe for FREE on Your Favorite Podcast Platform:

   

020: Striking the Perfect Balance Between Marketing and Operations

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing.  And she explains that it is NOT the same as sales.  In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business.  The key is in recognizing operations management as a way to maintain your promises to your customers.  Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

Special Guest:  Andrea D. Smith, Founder & CEO of The ADS Agency

Show Notes:

 

Subscribe on Your Favorite Podcast Platform: