lean

066: Diana Wu David’s Pricing Process

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.

Special Guest: Diana Wu David, Founder & CEO – Sarana Labs

Location:  Hong Kong

Show Notes:

Diana’s TEDx Talk – The Difference Between Running and Running Free:

Watch the Video Version of this Interview:

Related Episodes:

  • Episode 033: Pricing for Profit with John Ray
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff

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052: The One Thing You Need to Know About Organizational Agility – Roger Nierenberg

What does an orchestra have in common with your company?  Plenty, according to Maestro Roger Nierenberg.  As CEO, you are the conductor charged with listening and leading to ensure harmonious results.  By seating your team within a live professional orchestra, Roger teaches you how to look at it “as a mirror reflecting how you want to be and how you actually are.”  In this episode, he not only defines what organizational agility is, but also shares the one thing we need to know about it in order to identify root causes of problems, adapt quickly, and perform with less chaos.  Listen as he explains how you can use your voice as an instrument to facilitate teamwork.

Special Guest: Roger Nierenberg, Founder & CEO – The Music Paradigm

Location: New York, NY  USA

Show Notes:

Related Episodes:

    • Episode 008: The Lean Methodology: What It Is & How to Apply It to Your Small Business
    • Episode 034: Developing a Business Strategy for Sustainable Growth
    • Episode 035: Positioning Front Line Leadership for Success
    • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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008: The Lean Methodology: What It Is & How to Apply It to Your Small Business

Think the lean methodology is only for large corporations and government entities? Well think again! This episode features John Kamp, an entrepreneur, Lean Six Sigma expert, Project Management Professional, instructor at Purdue University and U.S. Navy veteran. As you can imagine, he has a wealth of experience to draw from and you’ll get a feel for that in this episode. The subject of lean is huge, but John condenses its concept, principles, and methodology into an easy-to-understand definition. He not only shares some of his favorite lean tools, but he also gives great examples of real-life applications. You don’t want to miss this episode!

Special Guest: John M. Kamp, Founder & CEO, The Business Kamp

Show Notes:

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