interview

081: Outsourcing Core Competencies with Phoebe Cornog

“We just made really good money while being on the beach!” exclaimed Phoebe Cornog, CEO and Co-Founder of the Pandr Design Co. She recounted the day she and her business partner realized the impact of outsourcing. Determined to not be starving artists, they cracked the code for cloning their murals without a loss in quality control. In this episode, Phoebe explains how she and her business partner cast their fears of outsourcing aside to meet the growing demand for their services and scale sustainably.

Special Guest: Phoebe Cornog, CEO & Co-Founder – Pandr Design Co. and Ladies Who Paint

Location:  San Diego, CA  USA

Show Notes:

It’s Okay to Be an Artist: Phoebe and Roxy’s TEDx Talk:

Related Episodes:
  • Episode 007: Staffing Up While You Scale Up: Tips for Getting the Help You Need When You Need It
  • Episode 023: Attracting Top Talent to Your Small Business
  • Episode 028: Managing Virtual Teams in a Freelance Economy

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080: Pivoting into a New Niche with Marco Champion

Marco Champion thought he’d have to forfeit his dream of being a professional skateboarder when he was struck and run over by a car during his teens. Told he’d never walk again, Marco decided rather than feeling sorry for himself, he’d train his mind to focus on walking again – and succeeded! In this episode, Marco shares how his personal story of triumph led him to create and scale two successful businesses and how, at just 23-years-old, he guides other highly motivated people in moving past obscurity into influencer positions.

Special Guest: Marco Champion, CEO – iLegendz

Location:  San Diego, CA  USA

Show Notes:

Related Episodes:
  • Episode 011: The Benefits of Backpacking on Your Small Business
  • Episode 017: How Traveling Can Lead to Self-Discovery & Business Evolution
  • Episode 026: Finding Your Niche to Build an Empire

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079: Dissolving Toxic Partnerships with Dr. Lew Bayer

When Dr. Lewena Bayer and her friend worked in hospitality, they complained to each other about how rude people were.  They never imagined they would start a company to teach civility in the workplace. But nearly 10 years into the business, their partnership would end when Lew learned of her partner’s illegal actions.  In this episode, Lew explains how she retained most of the rights to the company since she had documented the majority of the I.P. Now her company includes over 400 affiliates in 46 countries. Listen to the advice she gives for the value of painstakingly documenting processes and why she says job descriptions are not just “unnecessary paperwork.”

Special Guest: Dr. Lew Bayer, CEO – Civility Experts Worldwide, Inc.

Location:  Winnipeg, Manitoba  CANADA

Show Notes:

Related Episodes:
  • Episode 027: I.P. Protection for Business Processes with Steve Wigmore
  • Episode 044: Leading a Multi-Generational Workforce with Alissa Carpenter
  • Episode 057: The One Thing You Need to Know About Conscious Capitalism with Corey Blake

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078: Scaling Through Tragedy with Karla Nelson

“Life is like a bleep,” explains Karla Nelson. When the market crashed in 2008, she sprang into action and shifted careers. A year later her husband, and the CFO of their three businesses, was diagnosed with cancer. Together, and undeterred, they continued running operations from his hospital room. In this first episode of Season 7, Karla details her courageous decision to scale despite losing her husband and while raising an infant and a toddler. Learn her formula for staying the course and how it led to her WHO-DO productivity model being used in 25 of the Fortune 100 companies.

Special Guest: Karla Nelson, Founder & CEO – The People Catalysts

Location:  Sacramento, CA  USA

Show Notes:

Special Offer!  Take Karla up on her offer to participate in a limited-time FREE WHO-DO Assessment “to validate the test that transforms WeakWork to PeakWork:”

Related Episodes:
  • Episode 013: The Process of Networking with Corey Moore
  • Episode 070: Mariela Dabbah’s Building an Alliance Process
  • Episode 075: Jenny Jones’ Building Business Credit Process

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076: Thalia Toha’s Goal Setting Process

Thalia Toha has cracked the code for setting and achieving your BHAG (Big, Hairy, Audacious Goal). As a long-time trusted advisor to high earners and achievers, she knows what it takes to focus on the things that matter in creating the life and business you desire. In this episode, Thalia describes her visual “reversing the timeline” process for identifying overarching goals and the specific tactics, people, and tools necessary to achieve them.

Special Guest: Thalia Toha, Founder & CEO, You Reach Revolution

Location:  Albuquerque, NM  USA

Show Notes:

Related Episodes:

  • Episode 025: Business Promises vs. Goals with Alicia Butler Pierre
  • Episode 031: Brainstorming Your Million Dollar Idea with Kymone Hinds
  • Episode 060: The One Thing You Need to Know About Mental Health & Entrepreneurship with Silke Glaab

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075: Jenny Jones’ Building Business Credit Process

Every business needs money to grow and sustain itself. Did you know that 75% of all business loans are denied because of fraud? Jenny Jones learned this the hard way after repeated loan rejections. The reason? He and his wife share the same first and last names! This prompted him to leverage his background as a stockbroker and financial advisor to educate others on the ABCs of building business credit. In this episode, Jenny shares his proven process for increasing fundability as well as the key people and tools needed to educate yourself and access capital.

Special Guest: Jenny Jones, Founder & CEO, The Jenny Jones Educational Group

Location:  Elk Grove, CA  USA

Show Notes:

Related Episodes:

  • Episode 032: Running Your Business By the Numbers with Charles H. Green
  • Episode 033: Pricing for Profit with John Ray
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff
  • Episode 066: Diana Wu David’s Pricing Process
  • Episode 069: Calvin Williams’ Service Delivery Process

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