innovation

066: Diana Wu David’s Pricing Process

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.

Special Guest: Diana Wu David, Founder & CEO – Sarana Labs

Location:  Hong Kong

Show Notes:

Diana’s TEDx Talk – The Difference Between Running and Running Free:

Watch the Video Version of this Interview:

Related Episodes:

  • Episode 033: Pricing for Profit with John Ray
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff

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050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid

In an ever-changing economic landscape, it’s difficult for small businesses to find salespeople willing to work on mostly commission.  Have you ever thought about empowering your existing employees to become intrapreneurs?   IBM started this concept of intrapreneurship as an affordable, alternative way to foster innovation and sales while bringing new products and services to market faster.  In this episode, technology and leadership development consultant Carl E. Reid defines what an intrapreneur is and shares how he develops intrapreneurship programs to help clients dramatically increase their sales.  Learn why the edification process is key to maximizing the outcome.

Special Guest: Carl E. Reid, Founder & CEO – Savvy Intrapreneur

Location:  New York, NY  USA

Show Notes:

Related Episodes:

  • Episode 013: The Process of Networking
  • Episode 014: Dispelling 4 Common Entrepreneur Myths About Business Growth
  • Episode 023: Attracting Top Talent to Your Small Business
  • Episode 035: Positioning Front Line Leadership for Success
  • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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045: Using Organization Design to Drive Innovation with Ron Carucci

“Fail fast doesn’t mean pray and spray,” warns Ron Carucci when asked about companies who rush to market without due diligence and suffer from “EBITDA addiction.”  Ron has a 30-year track record helping organizations articulate and execute strategies that lead to accelerated growth.  In this episode, he shares two examples that demonstrate how he uses organization design to encourage clarity-driven innovation.  He also discusses the three ways to organize work and explains why your work, your people and your technologies must be integrated to stay ahead. 

Special Guest: Ron Carucci, Co-Founder and Managing Partner at Navalent

Location: Seattle, WA  USA

Show Notes:

Related Episodes:

  • Episode 018: How AI Technology Can Scale Your Small Business
  • Episode 029: Minimizing Risk with Decision Science
  • Episode 034: Developing a Business Strategy for Sustainable Growth

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