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065: Jason Smith’s Sales Synergistics Process

EVERY business exists to make money. Without it, they will surely fail. This #1 need kickstarts the sales process and it’s the reason we’re kicking off Season 6 (Profitable Processes) with the topic. In this episode, sales guru Jason Smith shares his sales synergistics process for aligning all business units of a company to maximize revenue potential. Learn about his 5-ring framework for achieving this alignment and how to implement it in your business to prevent sales and operations silos as your company grows.

Special Guest: Jason Smith, Founder & CEO – CIGRIE

Location:  Atlanta, GA  USA

Show Notes:

  • Sales Benchmark Index (SBI): a management consulting firm based in The Netherlands that specializes in sales and marketing techniques to help companies reach their revenue targets.
  • Sales Operations: an article that provides an in-depth explanation of sales operations.
  • Sales Transformation: an article describing the definition of sales transformation.
  • Gong.io: a tool to help “Generate more revenue by having better sales conversations with the #1 conversation intelligence platform for sales.”
  • Capterra: search for the best Customer Relationship Management (CRM) software to suit your company’s needs on this site.
  • SalesLoft: the “#1 engagement platform that helps you understand your customers’ needs and respond in meaningful ways.”
  • Aslan Training: an award-winning, top-ranked sales training company.
  • Meetup.com: an international platform designed to help people with similar interests organize into groups for networking.
  • TAG Sales Leadership Society: the Technology Association of Georgia’s program for sales professionals.
  • European Sales & Marketing Association (ESMA): an organization for professional sales agents, distributors and manufacturers as well as sales and marketing organizations that represent the packaged consumer goods industry.

Watch the Video Version of this Interview:

Watch the Aftershow!

Related Episodes:

  • Episode 007: Staffing Up While You Scale Up – Tips for Getting the Help You Need When You Need It
  • Episode 020: Striking the Perfect Balance Between Marketing & Operations
  • Episode 023: Attracting Top Talent to Your Business
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff
  • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid

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064: The One Thing You Need to Know About Process Improvement – Alicia Butler Pierre

Processes not only ensure consistency with how you make a product or deliver a service, but they directly impact your customer’s experience. In this Season 5 finale, Alicia Butler Pierre, host of the Business Infrastructure show, shares what a process is, its importance in building business infrastructure, and the one thing you need to know about improving one. Listen in as she describes the stages of her podcasting process to illustrate how to execute process improvement. It might be a fun exercise to go back to previous episodes to determine if you can detect the improvements she talks about from season to season! Leave a comment and let us know what you find.

Monologue: Alicia Butler Pierre, Founder & CEO  – Equilibria, Inc.

Location:  Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 008: The Lean Methodology: What it is & How to Apply it to Your Small Business
  • Episode 012: How to Find the Right Person for Your Process Improvement Initiative
  • Episode 039: Using Processes for Structure & Consistent Results with Paul Nicholaides
  • Season 1: Laying the Foundation
  • Season 2: Making the Case for Business Infrastructure
  • Season 3: Ask the Experts
  • Season 4: How I Did It
  • Season 5: The One Thing You Need to Know About ____

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