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118: Let’s Streamline Video Editing with rVidi – Featuring Janice Jensen

When Twitter burst onto the scene in 2006, Janice Jensen studied its use of 140 characters. She figured video would be the next big thing. And her sister agreed. Their foresight led to the creation of rVidi – a phone app that records videos in short, 30-sec soundbites. In this episode, Janice gives a demo of rVidi and shares its multiple uses as an efficient recording, editing, and communications tool.

Special Guests: Janice Jensen, Creator – rVidi 

Location:  Denver, CO  USA

Watch the Video Version!

 

Show Notes:

Related Episodes:

  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff
  • Episode 098: Producing a Hit TV Show with Janice Jensen
  • Episode 117: Let’s Design a Commercialization Process with Clarence Levy & Derek Gauthier

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Guest Relationship Manager: Monique Inge
  • Sponsor: rVidi

 

More About Guest, Janice Jensen:
Janice Jensen is a former TV investigative journalist turned seasoned TV series showrunner, writer, and director.  She specializes in creating pilots and producing TV series for networks including HGTV, DIY Network, Discovery, Animal Planet, and more. Genres include documentary, reality TV, crime reenactment, and sports. Latest hits Tiny House, Big Living and Tiny Paradise chronicle passionate DIY’ers and builders as they create some of the most tricked-out and clever tiny houses out there. The two series have led to multiple spin-offs and one-hour specials.

Janice also recently launched a regular podcast series, Fixin Vixens, directed toward the female DIY’er — hosted by two amazing flippers from Kentucky. She also created the revolutionary video collaboration app, rVidi.

   

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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115: Scaling from Zero to 100,000+ Active Customers with Tom Kulzer

When Tom Kulzer took on a side job during college selling wireless modems, he realized he needed an efficient way to follow up with potential customers. So he developed an email script that eventually led to AWeber – the world’s first email automation tool. As demand steadily grew, Tom began assembling a team. Together, they built a business infrastructure to sustainably support fast growth. Now, 20 years later, over 1 million small businesses have used AWeber, and 100,000 of them are active customers. In this episode, Tom provides the processes that laid the foundation for this scaling success story.

Special Guest: Tom Kulzer, Founder & CEO – AWeber

Location:  Chalfont, PA  USA

Show Notes:

  • AWeber’s Blog: AWeber’s online source for all things email marketing for small businesses. It includes how-to articles, video tutorials, case studies. It also features example emails that demonstrate how to convert visitors to customers and existing customers to repeat customers.
  • AWeber’s Newsletter: sign up for AWeber’s free digest of best-practice email marketing strategies and tips.
  • OmniFocus: a task management phone and web-based app designed to help busy professionals quickly capture and prioritize tasks. Available for Mac and iOS.
  • Confluence: Atlassian’s cloud-based app that encourages team collaboration through “…an open, connected structure allows information to flow freely among everyone at the organization.” A great place to store processes, checklists, templates and other job aids to facilitate daily operations and ensure consistent results.
  • Jira: a suite of work management software products covering requirements and test case management to agile software development.
  • Slack: a communication app ideal for remote teams that offers the ability to organize work updates by topic, private groups, and direct messaging.
  • 1Password: a password manager app offering a secure way to store and share passwords for your self or with an entire team.
  • G-Suite: an “…integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.”
  • Zoom: software that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration.

Related Episodes:

  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid
  • Episode 065: Jason Smith’s Sales Synergistics Process
  • Episode 067: Trace Blackmore’s Documenting SOPs Process
  • Episode 082: Scaling with SEO with Don Sevcik
  • Episode 112: Planning & Conducting Remote Meetings with Kimberly Fennell

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Tom Kulzer:
Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth, and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow-up. By automating the delivery of personalized follow-up emails to prospects, companywide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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114: Validating Software Product Ideas with Ronan Walsh

Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, “Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer.” As the founder of a leading digital marketing company, he’s seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.

Special Guest: Ronan Walsh – Founder & CEO of Digital Trawler

Location:  Limerick, Munster  IRELAND

Show Notes:

  • The Mom Test – How to Talk to Customers & Learn if Your Business is a Good Idea when Everyone is Lying to You: a book by Rob Fitzpatrick.
  • Strategyzer:  an app that allows you to rapidly sketch out business ideas with the Business Model & Value Proposition Canvas.  Design, test, and share business models and value propositions with your team in real-time to determine if an idea is worth pursuing before making further investments.
  • Business Model & Value Proposition Canvas:  a website where you can download these FREE templates.  The “Business Model Canvas is a strategic management and entrepreneurial tool.  it allows you to describe, design, challenge, invent, and pivot your business model.”  The “Value Proposition Canvas helps you tackle the core challenges of every business – creating compelling products and services customers want to buy.”
  • Google Tools:
    • Forms: an excellent resource for creating surveys and streamlining the process for collecting and reporting data from those surveys.
    • Data Studio: Google’s free data visualization tool.
    • Keyword Planner: Google’s tool to help you choose the words that will yield the greatest attention to your online content and ads.
    • Ads: Google’s online advertising platform where “…advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.”
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Facebook Ads: an easy and effective way to reach your audience, build brand awareness, and grow sales with online advertising.

Related Episodes:

  • Episode 018: How AI Technology Can Scale Your Business with Scott Evans
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 096: Using Customer Intelligence to Improve Operations with Adam Hayes

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Ronan Walsh:
Ronan Walsh is the owner and founder of Digital Trawler – a SaaS Marketing Agency based in Ireland. Digital Trawler helps companies with their marketing strategy and messaging and have experts in SEO and paid social media advertisements. They also help SaaS companies identify their target customers, discover where those people are online, and develop strategies to get them to your site. If you’re a marketing manager or curious founder, Ronan and his team can do some of the heavy lifting by acting as mentors guiding you through  product validation and SEO processes.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

Please share with your network:

113: Educating Students During a Pandemic with Rachna Nath

COVID-19 leveled the playing field of veteran and neophyte teachers alike. The sudden pivot to remote instruction forced technology adoption at a record pace. But the steep learning curve hasn’t slowed Rachna Nath down. As a STEM and entrepreneurship educator, she’s used to thinking innovatively. In this episode, she describes her unique process for expanding her network beyond the traditional high school ecosystem to offer students a first-class experience backed by collegiate resources.

Special Guest: Rachna Nath – STEM Coordinator & Science Teacher at Arizona College Prep, Erie Campus

Location:  Chandler, AZ  USA

Show Notes:

  • Lemelson-MIT: a STEM-based program facilitated by MIT’s School of Engineering, named after the prolific inventor, Gerald Lemelson, that “…celebrates outstanding inventors and inspires young people to pursue creative lives and careers through invention. To date, the [Lemelson] Foundation has made grants totaling over $200 million in support of its mission.”
  • Google Classroom: a free web-based software offering educators the ability to efficiently manage and assess student progress, while enhancing connections with students and parents from school, from home, or on the go.
  • MS Teams: a web and phone-based communication and collaboration app that combines chat, video meetings, file storage, and more.
  • Kami: an app designed to change the way that teachers and students interact in the classroom by offering the ability to annotate pdfs, worksheets, and more.
  • Loom: video recording software that can bring your whiteboarding or other demonstrations to life with your virtual team.
  • Zoom: software that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration
  • Micro Nanotechnology Special Interest Group (MNTSIG): an organization that, “…fosters collaboration between educators at all levels, industry, and agencies for [the] relentless improvement of the micro and nanotechnology workforce.”

Related Episodes:

  • Episode 028: Managing Virtual Teams in a Freelance Economy with Sherry Heyl
  • Episode 069: Calvin Williams’ Service Delivery Process
  • Episode 092: Preparing for the Unexpected in Daily Operations with Joseph Powell
  • Episode 112: Planning & Conducting Remote Events with Kimberly Fennell

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Rachna Nath:
Rachna Nath is an internationally and nationally recognized innovator who is also an entrepreneur, grant writer, STEM enthusiast, and a passionate educator. She has two masters, the first one in Entomology (Insect Science) from Cotton College, India, and the second one in Biology (Developmental Genetics) from Arizona State University working with Honey Bee Exocrine gland ontology. She has won several awards around the world and has also received grants from organizations like the Bill & Melinda Gates Foundation, Human Urban Initiatives, and the Society for Science and the Public.

Rachna works with young entrepreneurs to make their dreams come true by working with community partners and helping patent their ideas. She has a network of trusted IT professionals, lawyers, community helpers who help bring dreams to reality for 9th to 12th-grade students who are invested in critical thinking, problem-solving, and giving back to the community by solving real-world problems. She has 3 patents pending from such students in various prototypes from Anti-VOC scent bags to heat stress monitoring devices. Rachna also does a lot of volunteering work talking about honey bees at various festivals, has contributed her time in mask making during the COVID19 pandemic, and also runs a dance school Sangeeta Nritya Academy in the U.S. which she has dedicated to her Guru Sangita Hazarika in Assam, India.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

Please share with your network:

112: Planning & Conducting Remote Events with Kimberly Fennell

When Kimberly Fennell graduated from college, she had trouble finding a full-time job. A chance reading of Entrepreneur magazine sparked the idea to start a business support company. 17 years later, her company continues to offer remote administrative services that support back-office operations. Her foresight has paid off, especially during the pandemic, as demand for converting offline activities to online grows. In this episode, she details the entire behind-the-scenes process for conducting remote events.

Special Guest: Kimberly Fennell – Founder & CEO, EBS Administrative Services

Location:  Garnerville, NY  USA

Show Notes:

  • 7 Tips To Turn Your Physical Event Into A Virtual Event: an article on Thinkific by Elise Asanias detailing the steps to convert offline events online. Includes links to specific courses and technologies.
  • Business Rules for Women: an organization offering different digital masterclasses and conferences.
  • How Business Rules for Women Pivoted to Virtual Using Socio’s Platform: an article describing the process and technology used by Business Rules for Women to convert their traditional in-person events to digital.
  • Powered by Sage: website of a company offering “…event management and consulting and video development services to entrepreneurs of all sizes and empower our clients to launch breakthrough brands, produce profitable events, and build ongoing momentum for ongoing business success.”
  • G-Suite: an “…integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.”
  • Click Funnels: a software tool with templates for building website and sales funnels that convert online visitors into customers.
  • Facebook Live for Businesses: an application within Facebook that “…lets you livestream events, performances and gatherings on Facebook. Viewers can watch from a phone, computer or connected TV. Reactions, shares, comments, and other interactive features enable you to engage with your audience.”
  • Software for Hosting Online Events with Screen Sharing Option:
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Email Marketing Tools that Now Offer Landing Pages:

Difference Between a Website and a Landing Page:

Related Episodes:

  • Episode 007: Staffing Up While You Scale Up: Tips for Getting the Help You Need When You Need It with Essie Escobedo
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 051:Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 101: Creating a Learning Culture to Enhance Operations with Jay Hassell

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Kimberly Fennell:
Kimberly Fennell has been behind the scenes “supporting the success” of entrepreneurs, small business owners, creative professionals, and organizations for almost 20 years. From project management and event support to consulting and administrative assistance, Kimberly has leveraged her administrative skills to assist a variety of companies including independent consultants, digital marketing companies, accounting firms and nonprofit organizations.

In 2003, Kimberly formed Entertainment Business Support (d/b/a EBS Administrative Services), a certified minority/woman-owned administrative support company that perfectly collides her passion for helping others and various business strengths. Fueled by another passion, her love for the arts, Kimberly also founded Biz Savvy Artist™ in 2013. Through Biz Savvy Artist™ she assists independent artists in various fields and creative professionals with the tools, resources, training, and support to start and grow their businesses.

Hailing from the suburbs of New York City, Kimberly is a graduate of Clark Atlanta University’s Mass Media Arts Department and entrepreneurship courses offered by the Women’s Economic Development Agency and Entrepreneur Development Network.  She is a proud mompreneur with two children, whose hobbies encompass various aspects of the arts including dance, theater, music, and movies.

    

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

Please share with your network: