how to implement

054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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053: The One Thing You Need to Know About Product Prototyping – Eric Lange

Making physical products can be prohibitively expensive and requires careful coordination of the right people, processes and tools.  No one knows this better than Eric Lange.  As an engineer in the toy industry, he’s taken more than 60 products from various stages of development to production for retail stores like Target and Walmart.  In this episode, Eric not only defines what a prototype is but also tells us about the one thing we need to know for successful prototyping without wasting money.

Special Guest: Eric Lange, Senior Product Development Engineer

Location: Atlanta, GA  USA

Show Notes:

    • Adam Savage’s Tested: YouTube channel that provides how-to demos to construct a variety of physical products.

 

Related Episodes:

    • Episode 015:  How I Use Business Infrastructure In My Restaurant
    • Episode 029: Minimizing Risk with Decision Science
    • Episode 031:  Brainstorming Your Million Dollar Idea
    • Episode 036: Executing Strategy with Project Management

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052: The One Thing You Need to Know About Organizational Agility – Roger Nierenberg

What does an orchestra have in common with your company?  Plenty, according to Maestro Roger Nierenberg.  As CEO, you are the conductor charged with listening and leading to ensure harmonious results.  By seating your team within a live professional orchestra, Roger teaches you how to look at it “as a mirror reflecting how you want to be and how you actually are.”  In this episode, he not only defines what organizational agility is, but also shares the one thing we need to know about it in order to identify root causes of problems, adapt quickly, and perform with less chaos.  Listen as he explains how you can use your voice as an instrument to facilitate teamwork.

Special Guest: Roger Nierenberg, Founder & CEO – The Music Paradigm

Location: New York, NY  USA

Show Notes:

Related Episodes:

    • Episode 008: The Lean Methodology: What It Is & How to Apply It to Your Small Business
    • Episode 034: Developing a Business Strategy for Sustainable Growth
    • Episode 035: Positioning Front Line Leadership for Success
    • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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