factors for success

112: Planning & Conducting Remote Events with Kimberly Fennell

When Kimberly Fennell graduated from college, she had trouble finding a full-time job. A chance reading of Entrepreneur magazine sparked the idea to start a business support company. 17 years later, her company continues to offer remote administrative services that support back-office operations. Her foresight has paid off, especially during the pandemic, as demand for converting offline activities to online grows. In this episode, she details the entire behind-the-scenes process for conducting remote events.

Special Guest: Kimberly Fennell – Founder & CEO, EBS Administrative Services

Location:  Garnerville, NY  USA

Show Notes:

  • 7 Tips To Turn Your Physical Event Into A Virtual Event: an article on Thinkific by Elise Asanias detailing the steps to convert offline events online. Includes links to specific courses and technologies.
  • Business Rules for Women: an organization offering different digital masterclasses and conferences.
  • How Business Rules for Women Pivoted to Virtual Using Socio’s Platform: an article describing the process and technology used by Business Rules for Women to convert their traditional in-person events to digital.
  • Powered by Sage: website of a company offering “…event management and consulting and video development services to entrepreneurs of all sizes and empower our clients to launch breakthrough brands, produce profitable events, and build ongoing momentum for ongoing business success.”
  • G-Suite: an “…integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.”
  • Click Funnels: a software tool with templates for building website and sales funnels that convert online visitors into customers.
  • Facebook Live for Businesses: an application within Facebook that “…lets you livestream events, performances and gatherings on Facebook. Viewers can watch from a phone, computer or connected TV. Reactions, shares, comments, and other interactive features enable you to engage with your audience.”
  • Software for Hosting Online Events with Screen Sharing Option:
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Email Marketing Tools that Now Offer Landing Pages:

Difference Between a Website and a Landing Page:

Related Episodes:

  • Episode 007: Staffing Up While You Scale Up: Tips for Getting the Help You Need When You Need It with Essie Escobedo
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 051:Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 101: Creating a Learning Culture to Enhance Operations with Jay Hassell

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Kimberly Fennell:
Kimberly Fennell has been behind the scenes “supporting the success” of entrepreneurs, small business owners, creative professionals, and organizations for almost 20 years. From project management and event support to consulting and administrative assistance, Kimberly has leveraged her administrative skills to assist a variety of companies including independent consultants, digital marketing companies, accounting firms and nonprofit organizations.

In 2003, Kimberly formed Entertainment Business Support (d/b/a EBS Administrative Services), a certified minority/woman-owned administrative support company that perfectly collides her passion for helping others and various business strengths. Fueled by another passion, her love for the arts, Kimberly also founded Biz Savvy Artist™ in 2013. Through Biz Savvy Artist™ she assists independent artists in various fields and creative professionals with the tools, resources, training, and support to start and grow their businesses.

Hailing from the suburbs of New York City, Kimberly is a graduate of Clark Atlanta University’s Mass Media Arts Department and entrepreneurship courses offered by the Women’s Economic Development Agency and Entrepreneur Development Network.  She is a proud mompreneur with two children, whose hobbies encompass various aspects of the arts including dance, theater, music, and movies.

    

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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111: Leading Data-Driven Improvements with Christine Yeager

Being amicable doesn’t mean you can’t get the job done. And Christine Yeager is living proof. She’s quickly moved up the ranks at one of the world’s most recognized brands and leads large-scale data projects across their supply chain. In this episode, she compares and contrasts two of those projects and reveals how developing technical acumen is only part of her success equation. The other part involves her HAP process. Listen in to learn more about it.

Special Guest: Christine Yeager, Director Annual and Long Range Planning – The Coca-Cola Company

Location:  Atlanta, GA  USA

Show Notes:

  • Kanban boards: learn more about what a kanban board is and how to use it to visualize your company’s workflows on this website by Kanbanize.
  • What’s the Difference? Agile vs Scrum vs Waterfall vs Kanban: an article by Smartsheet exploring the different types of project management frameworks and details about the Agile method for incremental software development and improvement.
  • 5 Fun Sprint Retrospective Ideas with Templates: an article by Katrina Morales describing different templates to implement the project retrospective concept Christine mentioned in her interview.
  • Updated Empathy Map Canvas: an article by Dave Gray, founder of XPLANE, where he explains what an empathy map is and how his company uses it. It includes a downloadable template that you can use in your company.
  • SessionLab: a dynamic, online portal that provides resources to design your workshop and collaborate with co-facilitators. Check out their techniques, activities, and resources for conducting empathy workshops.
  • SAP: an Enterprise Resource Planning (ERP) software that “…helps companies of all sizes across all industries run at their best: 77% of the world’s transaction revenue touches an SAP system.” With close to half a million customers in 180 countries, SAP is the market leader in enterprise application software.
  • Scrum Master Toolbox Podcast: a podcast hosted by Certified Scrum Master, Agile Coach and business consultant Vasco Duarte. Every weekday he “…interviews Scrum Masters and Agile Coaches from all over the world to get you actionable advice, new tips and tricks, improve your craft as a Scrum Master with daily doses of inspiring conversations with Scrum Masters from the all over the world.”
  • Happy Women Live Better: 13 Ways to Trigger Your Happiness Every Day: a book by Valorie Burton.
  • Mindset: The New Psychology of Success: a book by Carol S. Dweck, Ph.D.
  • Growth Mindset Institute: a professional organization that serves as a hub for consulting, assessments, training, and other resources centered around the growth mindset concept as introduced by Dr. Carol S. Dweck.
  • What is Emotional Intelligence?: learn more about EQ in this article by Psychology Today.

Watch Diana Wu David Explain Minimum Viable Product and the Art of Using Data to Determine Pricing as Seen and Heard Here on BusinessInfrastructure.TV: 

Related Episodes:

  • Episode 036: Executing Strategy with Project Management – Kim Farmer
  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 066: Diana Wu David’s Pricing Process
  • Episode 070: Mariela Dabbah’s Building an Alliance Process
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 108: Improving I.T. Project Delivery with Joseph Garfield

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

Castbox                                    

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Christine Yeager:
Christine Yeager’s philosophy is to step out of her comfort zone – being uncomfortable can lead to growth potential. As a Texan, Leo, and an extrovert who lives life with a little flair, she believes people should never stop trying to learn new things.  Throughout her career, she has created opportunities to make connections that steer towards the most impactful work. She is an inspired leader rooted in embracing the differences each team member brings and discover-ing the value we can create together. Christine has spearheaded teams and empowered them to deliver capabilities. She’s also built processes, tools, and integrations that begin to unravel the web to trusted product information from brand names to nutrition information to dimensions and shelf space of the product.

Throughout her career, Christine has come to recognize the importance of a safe and welcoming work environment where her peers can bring their whole self to where she has worked, Coca-Cola North America, for the last 9 years. Beyond her work, she believes the cocktail is right for social enterprises to be the new successful businesses of the private sector. Luckily, Coca-Cola sees that as well and has many different avenues where it is getting involved in the objectives of social enterprise through its foundation and initiatives like 5by20, becoming water neutral, and a world without waste. Christine has an MBA from Emory University’s Goizueta School of Business and a B.S. from Clemson University.

    

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

Please share with your network: