digital marketing

120: Let’s Visualize Data with Piktochart featuring Ai Ching Goh

Following her last corporate job Ai Ching Goh vowed, “No more Monday blues!” She knows the tedium of digesting reports filled with mounds of numerical data. There had to be a more impactful way to represent this data. This led to her co-founding Piktochart, a web-based visual storytelling app now used by over 8M people. In this episode, Ching gives a demo of Piktochart to show its use in visualizing data as infographics, presentations, and more!

Special Guest: Ai Ching Goh, CEO – Piktochart

Location: Penang, Malaysia

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Show Notes:

  • Piktochart Tutorials: learn how to create infographics, presentations, social media graphics, and more on Piktochart’s YouTube channel.
  • Business Storyteller Summit ’20: learn from the world’s most inspiring leaders on how to bring your business story to life through visuals. Registration is FREE. The conference is from Nov. 4 – 6, 2020.
  • Below is the infographic Ching created live for us during the session!

Related Episodes:

  • Episode 029: Minimizing Risk with Decision Science – Robert Brown
  • Episode 046: Leveraging Your Story for Team Cohesion with Hasani X
  • Episode 074: Love Hudson Maggio’s Data Management Process
  • Episode 111: Leading Data-Driven Improvements with Christine Yeager

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Sponsor: Equilibria, Inc.

 

More About Guest, Ai Ching Goh:
Ai Ching Goh co-founded Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. As CEO, Ching oversees a number of areas at Piktochart and takes an unconventional approach to startup growth. She goes against the grain of what the startup world teaches passionate entrepreneurs in areas including bootstrapping, talent management, and culture ”shaping.”

   

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria, Inc.:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

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115: Scaling from Zero to 100,000+ Active Customers with Tom Kulzer

When Tom Kulzer took on a side job during college selling wireless modems, he realized he needed an efficient way to follow up with potential customers. So he developed an email script that eventually led to AWeber – the world’s first email automation tool. As demand steadily grew, Tom began assembling a team. Together, they built a business infrastructure to sustainably support fast growth. Now, 20 years later, over 1 million small businesses have used AWeber, and 100,000 of them are active customers. In this episode, Tom provides the processes that laid the foundation for this scaling success story.

Special Guest: Tom Kulzer, Founder & CEO – AWeber

Location:  Chalfont, PA  USA

Show Notes:

  • AWeber’s Blog: AWeber’s online source for all things email marketing for small businesses. It includes how-to articles, video tutorials, case studies. It also features example emails that demonstrate how to convert visitors to customers and existing customers to repeat customers.
  • AWeber’s Newsletter: sign up for AWeber’s free digest of best-practice email marketing strategies and tips.
  • OmniFocus: a task management phone and web-based app designed to help busy professionals quickly capture and prioritize tasks. Available for Mac and iOS.
  • Confluence: Atlassian’s cloud-based app that encourages team collaboration through “…an open, connected structure allows information to flow freely among everyone at the organization.” A great place to store processes, checklists, templates and other job aids to facilitate daily operations and ensure consistent results.
  • Jira: a suite of work management software products covering requirements and test case management to agile software development.
  • Slack: a communication app ideal for remote teams that offers the ability to organize work updates by topic, private groups, and direct messaging.
  • 1Password: a password manager app offering a secure way to store and share passwords for your self or with an entire team.
  • G-Suite: an “…integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.”
  • Zoom: software that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration.

Related Episodes:

  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid
  • Episode 065: Jason Smith’s Sales Synergistics Process
  • Episode 067: Trace Blackmore’s Documenting SOPs Process
  • Episode 082: Scaling with SEO with Don Sevcik
  • Episode 112: Planning & Conducting Remote Meetings with Kimberly Fennell

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Tom Kulzer:
Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth, and evolution. Over the company’s 20-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow-up. By automating the delivery of personalized follow-up emails to prospects, companywide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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114: Validating Software Product Ideas with Ronan Walsh

Digital technology is great for streamlining various back-office operations. With it being in abundance, validating ideas to offer software as a service (SaaS) is critical. Yet, Ronan Walsh warns, “Many SaaS companies set about creating an MVP [Minimum Viable Product] before ever speaking to a customer.” As the founder of a leading digital marketing company, he’s seen many people make this mistake. In this episode, he verbally maps out a process for researching, validating, and testing software product ideas before developing an MVP.

Special Guest: Ronan Walsh – Founder & CEO of Digital Trawler

Location:  Limerick, Munster  IRELAND

Show Notes:

  • The Mom Test – How to Talk to Customers & Learn if Your Business is a Good Idea when Everyone is Lying to You: a book by Rob Fitzpatrick.
  • Strategyzer:  an app that allows you to rapidly sketch out business ideas with the Business Model & Value Proposition Canvas.  Design, test, and share business models and value propositions with your team in real-time to determine if an idea is worth pursuing before making further investments.
  • Business Model & Value Proposition Canvas:  a website where you can download these FREE templates.  The “Business Model Canvas is a strategic management and entrepreneurial tool.  it allows you to describe, design, challenge, invent, and pivot your business model.”  The “Value Proposition Canvas helps you tackle the core challenges of every business – creating compelling products and services customers want to buy.”
  • Google Tools:
    • Forms: an excellent resource for creating surveys and streamlining the process for collecting and reporting data from those surveys.
    • Data Studio: Google’s free data visualization tool.
    • Keyword Planner: Google’s tool to help you choose the words that will yield the greatest attention to your online content and ads.
    • Ads: Google’s online advertising platform where “…advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.”
  • Yet Another Mail Merge: a software add-on for Google Gmail that streamlines the process for creating and distributing email campaigns.
  • Facebook Ads: an easy and effective way to reach your audience, build brand awareness, and grow sales with online advertising.

Related Episodes:

  • Episode 018: How AI Technology Can Scale Your Business with Scott Evans
  • Episode 074: Love Hudson-Maggio’s Data Management Process
  • Episode 096: Using Customer Intelligence to Improve Operations with Adam Hayes

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Ronan Walsh:
Ronan Walsh is the owner and founder of Digital Trawler – a SaaS Marketing Agency based in Ireland. Digital Trawler helps companies with their marketing strategy and messaging and have experts in SEO and paid social media advertisements. They also help SaaS companies identify their target customers, discover where those people are online, and develop strategies to get them to your site. If you’re a marketing manager or curious founder, Ronan and his team can do some of the heavy lifting by acting as mentors guiding you through  product validation and SEO processes.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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