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066: Diana Wu David’s Pricing Process

As a former Financial Times executive with a background in economics, Diana Wu David knows a thing or two about pricing. The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some find it difficult to raise prices. In this episode, Diana explains her formulaic process for testing pricing strategies that include developing a minimum viable product, segmenting customers, and performing A/B testing.  Breakthrough the psychological factors preventing you from greater profitability.

Special Guest: Diana Wu David, Founder & CEO – Sarana Labs

Location:  Hong Kong

Show Notes:

Diana’s TEDx Talk – The Difference Between Running and Running Free:

Watch the Video Version of this Interview (COMING SOON!)

Related Episodes:

  • Episode 033: Pricing for Profit with John Ray
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 040: Lowering Overhead & Increasing Revenue with Forrest Tuff

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058: The One Thing You Need to Know About Data Privacy – Jodi Daniels

Are you someone I can trust? Jodi Daniels says the answer to this question determines whether potential customers will do business with you. As a data privacy expert, she keeps her finger on the pulse of privacy policies that affect every sized business. In this episode, Jodi details the business infrastructure required to support a strong data privacy strategy. Find out why she says your company needs to comply with GDPR and CCPA legislation even if you aren’t in the business of selling data.

Special Guest: Jodi Daniels, Founder & CEO – Red Clover Advisors

Location: Atlanta, GA  USA

Show Notes:

  • 8 Steps to CCPA Compliance – download Jodi’s process for FREE
  • Information Commissioner’s Office: the UK’s independent body set up to uphold information rights.
  • Information Association of Privacy Professionals: “The world’s largest and most comprehensive global information privacy community,” that “…brings together the people, tools and global information management practices you need to thrive in today’s rapidly evolving information economy.”
  • Federal Trade Commission: the U.S. federal agency with a unique dual mission to protect consumers and promote competition.
  • National Cybersecurity Awareness Month: a collaborative effort between U.S. government and industry to raise awareness about cybersecurity (held annually in October).
  • StaySafeOnline: an organization powered by the National Cyber Security Alliance with a mission to “educate and empower our global digital society to use the internet safely and securely.
  • Data Security Tools:
    • Dropbox: cloud storage solution
    • Box: cloud storage solution
    • Nord VPN: secure virtual private network for internet access
    • CyberGhost: secure virtual private network for internet access
    • Two-Factor Authentication: set up extra protection for accessing your apps and software with this article.
    • Encrypt your laptop – an article from the Guardian featuring different laptop encryption tools
    • LastPass App: digital password manager
    • AVAST – free anti-virus and scanning software
  • Watch Jodi’s Presentation on Data Privacy at the Small Business Matters Conference:

Related Episodes:

    • Episode 010: Cybersecurity & Small Business – What You Need to Know for Maximum Protection
    • Episode 018: How AI Technology Can Scale Your Business
    • Episode 029: Minimizing Risk with Decision Science

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057: The One Thing You Need to Know About Conscious Capitalism – Corey Blake

If you think that “conscious” and “capitalism” don’t go together, you might change your mind after listening to Corey Blake. As a leading voice in the conscious leadership movement, he defines conscious capitalism as “an operating system for not harming the planet as we grow our businesses.” In this episode, Corey explains how conscious capitalism can profoundly change the electricity of a company. He also shares the unique people, processes, and tools he uses to inspire companies to bring about that change.

Special Guest: Corey Blake, Founder & CEO – Round Table Companies

Location: Deerfield, IL  USA

Show Notes:

Related Episodes:

    • Episode 035: Positioning Front Line Leadership for Success
    • Episode 037: Leveraging Culture to Drive Business Transformation
    • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci
    • Episode 046: Leveraging Your Story for Team Cohesion with Hasani X
    • Episode 050: Sparking Innovation & Sales via Intrapreneurship with Carl E. Reid

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