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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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051: Designing a Digital Content Management Process with Alicia Butler Pierre

There’s no escaping the reality of having a strong online presence.  In this Season 4 finale, Alicia Butler Pierre, business infrastructure expert and host of the Business Infrastructure show, shares the two-pronged approach she uses to design a content management process that is practical, sustainable and rooted in data science.  Listen as she candidly shares the series of events that led her to change her once negative views about online content creation and distribution.  You too can create your own “web” of content that sticks and converts through the right selection of people, processes and tools.

Special Guest: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location: Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 001: What is Business Infrastructure and Who Are You to Tell Me About It?
  • Episode 020: Striking the Perfect Balance Between Marketing & Operations (Andrea D. Smith)
  • Episode 038: Building Business Infrastructure for Scale
  • Episode 039: Using Processes for Structure & Consistent Results with Paul Nicholaides
  • Episode 043: Becoming an Online Influencer with Heather Havenwood

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