branding

046: Leveraging Your Story for Team Cohesion with Hasani X

“What are you fighting for?”  According to Hasani X, the answer to this question sets the foundation for everything you do.  But people need to know and hear this story in order to be compelled to work with you on a team or do business with you.  In this episode, Hasani, a communications and performance expert, shares the people, processes and tools he leverages to help his clients dramatically transform their businesses and team dynamics through storytelling.  He also shares how a personal tragedy led him to pivot from building businesses to building people.

Special Guest: Hasani X, Chief Storyteller at Lead Your Story

Location:  Columbia, SC  USA

Show Notes:

Related Episodes:

  • Episode 011: The Benefits of Backpacking on Your Small Business (Tim Walter’s story)
  • Episode 017: How Traveling Can Lead to Self-Discovery and Business Evolution (Keith Finger’s story)
  • Episode 043: Becoming an Online Influencer with Heather Havenwood
  • Episode 045: Using Organization Design to Drive Innovation with Ron Carucci

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020: Striking the Perfect Balance Between Marketing and Operations

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing.  And she explains that it is NOT the same as sales.  In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business.  The key is in recognizing operations management as a way to maintain your promises to your customers.  Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

Special Guest:  Andrea D. Smith, Founder & CEO of The ADS Agency

Show Notes:

 

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