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116: Developing a Framework to Scale Your Idea with Alicia Butler Pierre

When Alicia Butler Pierre started Equilibria, she provided a hodgepodge of various services. A friend challenged her to figure out how to streamline and package her services. This gave birth to the Kasennu framework for business infrastructure. Since then, thousands of entrepreneurs use the framework to structure and scale their businesses. In this Season 9 Finale, Alicia tells the story (and process) of how she created it.

Monologue: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location:  Atlanta, GA  USA

Show Notes:

Related Episodes:

  • Episode 031: Brainstorming Your Million Dollar Idea with Kymone Hinds
  • Episode 108: Improving I.T. Project Delivery with Joseph Garfield

Video Explaining the Kasennu Framework:

 

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade

More About Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

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110: Outsourcing Content Creation with Nigel Washington

Content is the currency of choice in the Digital Age. You must have a system for consistently producing and distributing it. And not just any content, but content that attracts leads and converts them into customers. The challenge is finding the time to do so. Nigel Washington has the antidote. His company, ContentMates.com, has a streamlined process for delivering quality content in just 2-3 days! Find out how they do it.

Special Guest: Nigel Washington, Founder & CEO – ContentMates.com

Location:  Morgantown, WV  USA

Show Notes:

  • StoryChief.io: software that puts everything you need to organize, structure, and publish your content marketing.
  • Service Provider Pro: an e-commerce shopping cart and CRM software for selling and delivering productized services.
  • LinkedIn Sales Navigator: LinkedIn’s online lead management, prospecting and sales tool. It syncs with your Customer Relationship Management software to streamline communications and notes.
  • Loom: video recording software that can bring your whiteboarding or other demonstrations to life with your virtual team.

Related Episodes:

  • Episode 039: Using Processes for Structure & Consistent Results with Paul Nicholaides
  • Episode 041: Streamlining the Book Writing Process with Win Kelly Charles
  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 081: Outsourcing Core Competencies with Phoebe Cornog

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Nigel Washington:
Nigel Washington is the founder of ContentMates.com, a premium content writing service, that specializes in helping small businesses and agencies get high-quality content from experienced and proven writers.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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