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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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032: Running Your Business By the Numbers

“Don’t be flashy” when operating your business warns seasoned commercial lender, Charles H. Green.  Armed with 38 years of experience in funding small businesses, Charles knows plenty about running a business by the numbers and not by hunches.  In this episode, he stresses the importance of being able to interpret your financial statements to understand your company’s financial story so that you know where to focus on improving.  Discover what the 3 big categories of financial health metrics are, how it’s possible to be profitable but not have any equity or cash flow, and why an Excel spreadsheet can be more useful than bookkeeping software.  As a former president and CEO of a bank and the author of several bestselling books on small business finance, you definitely don’t want to miss the sage advice Charles offers!

Special Guest: Charles H. Green, Vice President/Business Development Officer for First Bank Financial Centre

Show Notes:

Related Episodes:

  • Episode 008: The Lean Methodology: What It Is & How to Apply It to Your Small Business Lean
  • Episode 014: Dispelling 4 Common Entrepreneur Myths about Business Growth
  • Episode 015: How I Use Business Infrastructure in My Restaurant

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