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110: Outsourcing Content Creation with Nigel Washington

Content is the currency of choice in the Digital Age. You must have a system for consistently producing and distributing it. And not just any content, but content that attracts leads and converts them into customers. The challenge is finding the time to do so. Nigel Washington has the antidote. His company, ContentMates.com, has a streamlined process for delivering quality content in just 2-3 days! Find out how they do it.

Special Guest: Nigel Washington, Founder & CEO – ContentMates.com

Location:  Morgantown, WV  USA

Show Notes:

  • StoryChief.io: software that puts everything you need to organize, structure, and publish your content marketing.
  • Service Provider Pro: an e-commerce shopping cart and CRM software for selling and delivering productized services.
  • LinkedIn Sales Navigator: LinkedIn’s online lead management, prospecting and sales tool. It syncs with your Customer Relationship Management software to streamline communications and notes.
  • Loom: video recording software that can bring your whiteboarding or other demonstrations to life with your virtual team.

Related Episodes:

  • Episode 039: Using Processes for Structure & Consistent Results with Paul Nicholaides
  • Episode 041: Streamlining the Book Writing Process with Win Kelly Charles
  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 081: Outsourcing Core Competencies with Phoebe Cornog

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Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi

 

More About Guest, Nigel Washington:
Nigel Washington is the founder of ContentMates.com, a premium content writing service, that specializes in helping small businesses and agencies get high-quality content from experienced and proven writers.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.

 

More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

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087: Growing Past Bootstrapping with Chitra Lele

After getting blacklisted from a Silicon Valley company, Chitra Lele decided to start her own software consultancy. She realized entrepreneurship was the only way to achieve her vision of working for profit, people, and the planet. But it required capital and lots of it. So she and her team sprang into self-funding action. In this episode, Chitra details the people, processes, tools, and techniques she and her firm relied on to grow past the bootstrapping phase and on to scaling up.

Special Guest: Chitra Lele, CEO – Chitra Lele & Associates

Location:  Coventry, West Midlands  UK

Show Notes:

Related Episodes:
  • Episode 032: Running Your Business by the Numbers with Charles H. Green
  • Episode 057: The One Thing You Need to Know About Conscious Capitalism with Corey Blake
  • Episode 060: The One Thing You Need to Know About Mental Health & Entrepreneurship with Silke Glaab
  • Episode 075: Jenny Jones’  Building Business Credit Process

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079: Dissolving Toxic Partnerships with Dr. Lew Bayer

When Dr. Lewena Bayer and her friend worked in hospitality, they complained to each other about how rude people were.  They never imagined they would start a company to teach civility in the workplace. But nearly 10 years into the business, their partnership would end when Lew learned of her partner’s illegal actions.  In this episode, Lew explains how she retained most of the rights to the company since she had documented the majority of the I.P. Now her company includes over 400 affiliates in 46 countries. Listen to the advice she gives for the value of painstakingly documenting processes and why she says job descriptions are not just “unnecessary paperwork.”

Special Guest: Dr. Lew Bayer, CEO – Civility Experts Worldwide, Inc.

Location:  Winnipeg, Manitoba  CANADA

Show Notes:

Related Episodes:
  • Episode 027: I.P. Protection for Business Processes with Steve Wigmore
  • Episode 044: Leading a Multi-Generational Workforce with Alissa Carpenter
  • Episode 057: The One Thing You Need to Know About Conscious Capitalism with Corey Blake

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054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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032: Running Your Business By the Numbers

“Don’t be flashy” when operating your business warns seasoned commercial lender, Charles H. Green.  Armed with 38 years of experience in funding small businesses, Charles knows plenty about running a business by the numbers and not by hunches.  In this episode, he stresses the importance of being able to interpret your financial statements to understand your company’s financial story so that you know where to focus on improving.  Discover what the 3 big categories of financial health metrics are, how it’s possible to be profitable but not have any equity or cash flow, and why an Excel spreadsheet can be more useful than bookkeeping software.  As a former president and CEO of a bank and the author of several bestselling books on small business finance, you definitely don’t want to miss the sage advice Charles offers!

Special Guest: Charles H. Green, Vice President/Business Development Officer for First Bank Financial Centre

Show Notes:

Related Episodes:

  • Episode 008: The Lean Methodology: What It Is & How to Apply It to Your Small Business Lean
  • Episode 014: Dispelling 4 Common Entrepreneur Myths about Business Growth
  • Episode 015: How I Use Business Infrastructure in My Restaurant

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