apps

054: The One Thing You Need to Know About Social Media – Marie Incontrera

Vlogs, blogs, links, tags, hashtags…these are more than just buzzwords.  They are the digital currency of the Information Age and businesses seeking to grow who ignore it, do so to their detriment.  In this episode, social media consultant Marie Incontrera shares the most important thing you need to know about social media as well as the people, processes and tools needed to implement a sustainable posting strategy.  Find out why she says you need a customized plan because there is no one-size-fits-all approach to social media.

Special Guest: Marie Incontrera, Founder & CEO – Incontrera Consulting

Location: Brooklyn, New York  USA

Show Notes:

Related Episodes:

    • Episode 020: Striking the Perfect Balance between Marketing & Operations
    • Episode 043: Becoming an Online Influencer with Heather Havenwood
    • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre

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030: Connecting Your Software for Maximum Productivity

There’s nothing more frustrating than to invest in a newer software technology only to discover that it does not “play nicely” with your existing software.  In this episode, software and web developer Garrett Massey talks about the benefits of middleware as a cost-savings solution to facilitate communication between software.  Listen as he reveals a 4-step process to guide you through mapping how information should flow in your service or product delivery.  This will empower you in making wiser decisions before you invest in that next shiny new piece of technology you’re considering.  Hint: evaluate before you automate!

Special Guest: Garrett Massey, Founder and President of Eyesore, Inc.

Show Notes:

  • Farapp – high Quality, Customizable Connectors for NetSuite, 3dcart, and more
  • LinkedIn Groups – join a group representing your industry and ask members for advice on how they handle middleware situations
  • Undisturbed REST: A Guide to Designing the Perfect API – download a free report from MuleSoft on best practices around how to plan, design, build, manage and share your API

Related Episodes:

  • Episode 010: Cybersecurity & Small Business: What You Need to Know for Maximum Data
  • Episode 018: How AI Technology Can Scale Your Small Business
  • Episode 029: Minimizing Risk with Decision Science

 

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