Season 2: Making the Case for Business Infrastructure

025: Business Promises vs. Goals: Season 2 Reflections

Promises are not made to be broken, they’re made to keep.  And customers will hold you to that promise, whether you verbalize it or not.  In this special 25th episode, hostess Alicia Butler Pierre takes a deep dive into using customer-centricity to drive a company’s culture and performance.  Using an example from her book, she describes how shifting from a focus on a revenue-oriented goal to a customer-oriented promise can be instrumental in developing processes that enhance customer experience without sacrificing quality, value or revenue.

Monologue:  Alicia Butler Pierre, Founder & CEO of Equilibria, Inc

Show Notes:

Related Episodes:

  • Episode 017: How Traveling Can Lead to Self-Discovery & Business Evolution  
  • Episode 020: Striking the Perfect Balance Between Marketing and Operations
  • Episode 023: Attracting Top Talent to Your Small Business 

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024: Driving Faster with Business Infrastructure

Racecar driver Chris Grigalunas stopped by to share some analogies between his love of driving racecars and his passion for driving business faster.  With a background in data analytics and business intelligence, Chris foretells of the importance of pacing yourself and implementing a Just-in-Time approach when getting critical processes, people and software technologies in place as your business’ growth accelerates.  In true entrepreneur fashion, Chris is proof that when you’re committed to giving 1000% in business, nothing can stop you – not even a head cold!

Special Guest:  Chris Grigalunas, Founder & CEO of Azul Motorsports

Show Notes:

Related Episodes:

  • Episode 006: How Can I Implement Business Infrastructure in My Company?  
  • Episode 011: The Benefits of Backpacking on Your Small Business
  • Episode018:  How AI Technology Can Scale Your Business

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023: Attracting Top Talent to Your Small Business

Jim Stroud is a man of many talents.  Over the past decade, he has built an expertise in sourcing and recruiting strategy, public speaking, lead generation, video production, podcasting, online research, competitive intelligence, and online community management and training.  He combines all of these skills to bring a fresh approach to help companies attract and retain top talent.

In this episode, Jim describes how to use tools like video and LinkedIn to “bait” or kickstart your sourcing process.  He shares some specific examples he used to help tech giants like Google and Microsoft’s Canada Development Center to recruit and retain quality job candidates and how you can apply these to your small business.  In fact, Jim encourages you to use your company’s smaller size and agility to further humanize your sourcing process as long as you remember to craft job descriptions from three angles.

This episode is chocked full of free and low-cost resources for you to consider using in attracting and keeping top talent as your business continues growing.  It’s definitely an episode you’ll want to download and keep for future reference.

Special Guest:  Jim Stroud, Founder & CEO of The Jim Stroud Show

Show Notes:


Related Episodes:

  • Episode 007: Staffing Up While Scaling Up – Tips for Getting the Help You Need When You Need It
  • Episode 009:  Business Coaching vs. Consulting – 9 Tips for Choosing the Right Type of Guidance
  • Episode 012: How to Find the Right Person for Your Process Improvement Initiative

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022: Foundation & Maintenance – Business Lessons from Cuba

In this episode, Alicia shares things she observed during a recent trip to Cuba and how those observations apply to how we run our small businesses.  A notable observation was the admirable and continuous preservation of cars, culture and cuisine.  However, many buildings have succumbed to the lack of maintenance primarily due to economic factors.  She makes the argument that it’s possible to save these buildings (and our parts of our business) through ongoing proactive and preventive maintenance.  If nothing more, may these lessons Alicia shares serve as a cautionary tale of the importance to develop processes to monitor all aspects of your business to minimize both risk and…ruin.

Monologue:  Alicia Butler Pierre, Founder & CEO of Equilibria, Inc.

Show Notes:

Related Episodes:

  • Episode 001:  What is Business Infrastructure and Who Are You to Tell Me About It?
  • Episode 019:  Who Said Operations Isn’t Sexy?
  • Episode 021:  Improving Quality in Healthcare Operations

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021: Improving Quality in Healthcare Operations

According to quality expert Jarvis Gray, assessing the culture of an organization is one of the first things to consider when improving processes to ensure better quality.  As a certified Project Management Professional and Lean Six Sigma Black Belt consultant specializing in healthcare, Jarvis shares some of his favorite tools and techniques for transforming operations to eliminate waste and make for a better and safer patient experience.  He reminds us that it’s critical to move past the jargon and look at this for what it actually is – problem-solving.  So yes, these are tools and techniques that you can also apply to your small business.  Tune in to learn how!

Special Guest:  Jarvis Gray, Sr. Managing Director of The Quality Coaching Company

Show Notes:

 

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What if the solution to your cash flow problems resided in a process map?  Download this free report to learn more.

 

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020: Striking the Perfect Balance Between Marketing and Operations

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing.  And she explains that it is NOT the same as sales.  In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business.  The key is in recognizing operations management as a way to maintain your promises to your customers.  Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

Special Guest:  Andrea D. Smith, Founder & CEO of The ADS Agency

Show Notes:

 

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