Season 11: Scaling for the Big League

142: How I Scaled the Business Infrastructure Podcast featuring Alicia Butler Pierre

We’ve come to the end of another amazing season of the Business Infrastructure podcast. In this episode, Alicia does her traditional end-of-season monologue, but with a twist – she talks about the people, processes, and tools that set the foundation to scale. And, as she explains, none of this work was in vain, as evident by the special announcement she makes that will take this podcast to the next level. Listen in to get all the juicy details!

 

Monologue: Alicia Butler Pierre, Founder & CEO – Equilibria, Inc.

Location: Atlanta, GA  USA

Show Notes:

  • Season 11: Scaling for the Big League: 12 special guests share how they worked through adversity to build, grow and scale their respective businesses.
  • Notion: an online, all-in-one workspace tool designed to break down silos and increase work efficiency by making information highly visible, easily accessible, and cross-referenced.
  • Headliner: a web-based app that creates promotional videos based on podcast clips to post across social media platforms. It also has an automated feature to create audiograms as soon as new podcast episodes are released.
  • Acuity: a web-based scheduling tool.

Going Steady: Using Your Podcast as a Business Development Tool: Alicia’s presentation at the 2020 Podcast Movement Evolutions Conference in Los Angeles featuring the full list of tools she leverages for the Business Infrastructure podcast.

 

How to Start a Podcast – Questions to Ask Yourself + Tips and a Checklist: the video version of Ep.123Let’s Design a New Podcast Setup Process with Deborah Bailey, Cynthia Culbreath, & Karen Mills.

 

 

Related Episodes:

  • Episode 051: Designing a Digital Content Management Process with Alicia Butler Pierre
  • Episode 056: The One Thing You Need to Know About Podcasting with Doug Sandler
  • Episode 100: Podcasting with Purpose featuring Jared Easley
  • Episode 105: Streamlining Podcast Production with Berthine Crèvecoeur West
  • Episode 116: Developing a Framework to Scale Your Idea with Alicia Butler Pierre
  • Episode 139: How I Scaled My Podcast to the Top 1.5% featuring Laura Cathcart Robbins

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

 

141: How I Scaled & Why I Shut Down My Critically-Acclaimed Fashion Company featuring Kevin Afuwah

Although the barrier to entry into the fashion industry is low, it’s also fickle and highly competitive. Yet, when Kevin Afuwah and two childhood friends started Royal Kulture, their unique spin on dashikis took off! Soon, they found themselves relocating from NYC to L.A. for cost-efficient production. In this episode, Kevin reminisces on how they scaled their brand, attracting celebrities like Sarah Jessica Parker and Beyonce, only to shut it down. Find out why.

Special Guest: Kevin Afuwah, Co-Founder & CEO – Royal Kulture

Location: New York City, NY  USA

Show Notes:

  • The Dashiki Strikes Back…with Royal Kulture: an article about Kevin and Royal Kulture by Andrew Asch for California Apparel News.
  • Meet Two Emerging Designers Who Used Instagram to Start Their Businesses: an article featuring Kevin and how he leveraged IG to build the Royal Kulture brand – by Ariana Marsh for Teen Vogue.
  • BigCartel: an e-commerce platform dedicated to helping “…artists, makers, and small brands open a store and start making a living doing what they love.”
  • Shopify: an e-commerce platform that enables entrepreneurs to create online stores to sell their products.
  • United States Patent & Trademark Office: the primary source for securing intellectual property protection for copyrights, patents, and trademarks in the United States.
  • Kiva Zip: an online crowdfunding platform by Kiva “…dedicated to reaching new types of borrowers and funding 0% interest loans for people who have been unable to access other sources of credit to live their dreams.
  • Fashion Districts: if you’re interested in starting a fashion company or getting involved in fashion, Kevin mentioned seeking out the nearest fashion district where you live. As he mentioned in his interview, in these districts lie invaluable information you simply won’t find on Google. As an example, these are links to a few fashion districts in major cities around the world: Los Angeles  New York   London   Paris   Milan   Tokyo   Hong Kong    Johannesburg

The Law (or Principle) of Diminishing Marginal Returns (or Productivity) Explained in One Minute: this video explains part of the reason why Royal Kulture ultimately decided to close their doors, despite phenomenal success:

 

Related Episodes:

  • Episode 027: I.P. Protection for Business Processes – Steve Wigmore
  • Episode 061: The One Thing You Need to Know About Exit Planning with David Shavzin
  • Episode 085: Scaling Back Before Scaling Up with Dr. Terica Pearson
  • Episode 132: How I Scaled & Sold Two Businesses to Fortune 500 Companies featuring Jeff Wald

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Guest, Kevin Afuwah:
Kevin Afuwah’s journey into the digital media industry began after launching the successful e-Commerce apparel brand, Royal Kulture. By heavily leveraging social media, he was able to successfully place his designs on a litany of A-list celebrities and fashion icons, such as Sarah Jessica Parker, Beyoncé, Zendaya, Angela Simmons, and many more–allowing his brand to go viral and attract significant media attention globally. Kevin was featured in Cosmopolitan & Teen Vogue magazine in April 2015, highlighted as one of the top digital entrepreneurs utilizing Instagram to grow his robust start-up fashion brand.

Kevin has also worked at the global ad agency, Initiative, where he managed digital media activation for various brands such as FDA Multicultural, Trane American Standard, and MillerCoors. He was also an independent digital marketing consultant for the Japanese tech giant Fujitsu, uniquely chosen to manage large digital transformation projects for Moody’s Analytics and the Government of Alberta Canada.

Kevin most recently worked at Publicis subsidiary, Spark Foundry contributing to the integrated media strategy/planning process & overseeing digital activation for Comcast Xfinity Retail efforts nationwide.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

 

140: How I Scale Unknown Brands into Million & Billion Dollar Household Names featuring Maureen Mwangi

“Scaling must be done with scientific precision.” Sage advice from branding expert, Maureen Mwangi. She helps product-based companies become retail-ready with strategies rooted in data analytics and marketing research. In this episode, Maureen takes us on her journey from watching her parents build a strong brand in Kenya to her scaling products for Pepsi, Dove, and L’Oreal in the U.S. She also describes the processes for scaling commercial vs. microenterprise products.

Special Guest: Maureen Mwangi, Founder & CEO – Startward Consulting

Location: Dallas, TX  USA

Show Notes:

 

Related Episodes:

  • Episode 042: Automating the Sales Process with Tim Bornholdt
  • Episode 074: Love Hudson Maggio’s Data Management Process
  • Episode 082: Scaling with SEO with Don Sevcik
  • Episode 117: Let’s Design a Commercialization Process with Clarence Levy and Derek Gauthier
  • Episode 126: Let’s Use Vertify to Connect Data and Make Better Decisions featuring Wayne Lopez

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Guest, Maureen Mwangi:
Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. Maureen quickly learned that the secret to her parents’ business success was the reputable, trustworthy product-based brand they created. Her curiosity for building breakout brands became the seed for what would become her voyage overseas in search of higher education in the U.S.

Years later, armed with a Master’s Degree in Marketing, Maureen quickly ascended to leadership and began to build some of America’s most beloved brands – from Lays to Chobani to L’Oreal to Dove. She mastered the billion-dollar brand building strategies that most entrepreneurs never have the resources to access, and in doing so, she discovered her zone of genius – the rare ability to connect with a market and turn real data into brand growth strategies that drive multimillion dollar growth.

Today, Maureen is one of the most sought after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting.This work fuels her passion-project: Taji Foundation – a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

 

139: How I Scaled My Podcast to the Top 1.5% Globally featuring Laura Cathcart Robbins

Laura Cathcart Robbins is an avid reader and dreamed of one day penning her own book. In 2018, she arrived excited at a popular writer’s retreat, only to leave dismayed when she realized she was the only black person there. A few days later, an article she wrote about her experience went viral on the Huffington Post. It led to a movement that eventually grew into a podcast. In this episode, Laura chronicles the behind-the-scenes work that it took she and her team to scale her podcast to the top 1.5 % in the world. Hint: you’ve got to be in it for the long game.

Special Guest: Laura Cathcart Robbins, Podcast Host & Creator – The Only One in the Room

Location: Studio City, CA  USA

Show Notes:

  • I Was The Only Black Person At Elizabeth Gilbert And Cheryl Strayed’s ‘Brave Magic’ Retreat: Laura’s 2018 Huffington Post article that went viral and jumpstarted the movement behind #TheOnlyOneInTheRoom.
  • The Only One in the Room Podcast: Laura’s YouTube channel featuring videos of different recorded podcast interviews, including celebrities like Mario Van Peebles and Jon Cryer.
  • Meet Laura Robbins of The Only One In The Room Podcast in Studio City: a VoyageLA article profiling Laura.
  • Listen Notes: a Google-like search engine for podcasts where visitors can conduct research on a particular person or topic as well as use their API to build a podcast app. They also provide a scoring system for the all podcasts that exist on the internet based on popularity.
  • Libsyn: a podcast hosting, distribution and monetization platform.
  • Anchor: a podcast hosting platform, now owned by Spotify, that’s designed to be a one-stop shop where podcasters can record, distribute and monetize their podcasts.
  • Clean Feed:
  • Riverside.fm: a web-based recording platform that allows podcasters to record remote interviews with high-quality audio and video calls.
  • Lipstick & Vinyl: the podcast advertising agency Laura works with. They represent a network of podcasts focused on underrepresented and diverse voices.
  • Shure microphone: the website of Shure, the company that produces some of the highest quality microphones.
  • Apollo interface: audio interface equipment by Universal Audio offering high-resolution music production with classic analog sound.
  • Scarlet interface: audio interface equipment by Focusrite designed to produce studio-quality recordings from any location.
  • How to Make a Podcast: a free online tutorial on the ABCs of podcasting written by Misha Euceph, “…a Pakistani-American writer, podcast host and producer, on a mission to make things that inspire awe.”
  • The Extraordinary Negroes: a podcast hosted by Jay Connor and Alex Hardy. Each week they,  “…delve into humorous explorations of pop culture, current events, and relevant issues with some of your favorite media personalities.”
  • Join Clubhouse! Umm, What is Clubhouse? a New York Times article by Steven Kurutz offering an introduction to what is currently a new, invitation-only social media app still in beta phase and only available for iPhone.

Why Misha Euceph Feels Like Public Enemy #1 (a video clip from The Only Room in the Room Podcast, Ep. #48):

 

Related Episodes:

  • Episode 056: The One Thing You Need to Know About Podcasting – Doug Sandler
  • Episode 100: Podcasting with Purpose with Jared Easley
  • Episode 123: Let’s Design a New Podcast Setup Process with Deborah Bailey, Cynthia Culbreath, and Karen Mills

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Guest, Laura Cathcart Robbins:
Laura Cathcart Robbins is a freelance culture writer and host of the popular podcast, The Only One In The Room, living in Studio City, California. Her recent articles in the Huffington Post and The Temper on the subjects of race, recovery, and divorce have garnered her worldwide acclaim. She currently sits on the advisory boards of the San Diego Writer’s Festival and the Outliers HQ podcast festival. Find out more about Laura on her website, or you can look for her on Facebook, Instagram, and Twitter.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

 

138: How I Scaled Outsource Global into Africa’s Top BPO Provider featuring Amal Hassan

Amal Hassan is living proof of the tenacity required to build, grow, and scale a business. She started a contact center three different times only to be forced to shut down. The fourth time was the charm. Now, Outsource Global employs over 850 people with clients in the U.S., UK, and Japan. In this episode, Amal gives us a behind-the-scenes look at the quality control measures to select the best people, processes, and tools that sustain Africa’s top BPO provider.

Special Guest: Amal Hassan, Founder & CEO – Outsource Global

Location: Mabushi District, Abuja   NIGERIA

Show Notes:

Related Episodes:

  • Episode 012: How to Find the Right Person for Your Process Improvement Initiative – Tony Curtis
  • Episode 028: Managing Virtual Teams in a Freelance Economy – Sherry Heyl
  • Episode 077: Process Mapping with Alicia Butler Pierre
  • Episode 109:  Boosting Customer Experience in Contact Centres with Marianne Rutz

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Guest, Amal Hassan:
Amal Hassan is a leading Nigerian technopreneur with diverse interests across different technology verticals. In 2003, her passion to unlock Nigeria’s developmental potentials led her to build a series of technology-related businesses to develop talents and create employment for young Nigerians.

In 2013, she founded Outsource Global. Under her leadership, it has emerged as the leading Nigerian contact center provider, servicing the international market and creating employment for over 850 people, 50% of which are women. These efforts transformed the company into a truly global BPO giant and, in the process, put Nigeria on the map for contact center business process outsourcing. The company received an award for Service Export Company Of The Year by Nigerian Export awards 2019.

Amal also sits on the boards of Parkway Projects, Health Station, and Bluetag Group. She is an Alumna of the Fortune-US Department of State Global Women’s Mentoring Program. She was named a Nigerian Star by the Nigerian US Embassy.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

 

137: How I Scale Companies with Agile & Digital Transformation featuring Lynn Bonner

Lynn Bonner’s tenure at Big 4 consulting firms, as a VP at U.S. Bank, and as a Founder is a trifecta of scaling success stories. She knows it takes energy, leadership, and action to get things done. As the CEO of her firm, Action Leadership Lab, she applies agile and digital transformation principles from her corporate experience to scale her clients’ companies. In this episode, Lynn shares how to build and scale a sustainable business in short, incremental steps.

Special Guest: Lynn Bonner, Founder & CEO – Action Leadership Lab

Location: Atlanta, GA  USA

Show Notes:

  • The Lead Collective: Action Leadership Lab’s membership program that provides a space “…where new and seasoned Agile Coaches, Business Coaches, and Leaders stand up, take charge, and expand their arsenal with new tools, immersive learning, tips, and techniques.”
  • Action Leadership Lab Toolkit: Lynn’s blog containing articles that give insights and practical tips for building, managing, and coaching your team through agile and digital transformation.
  • Energy Leadership™ Index (ELI): the ELI measures how team members show up energetically. Specifically, it’s a “…proprietary, research-backed assessment tool that takes something abstract, like the way a person views the world, and turns it into something tangible—a metric that you can see and feel and even reevaluate in the future.”
  • Kolbe A™ Index: a 36-question assessment designed to help individuals and leaders understand their natural strengths so that teams can operate more productively and effectively.
  • Asana: a web-based project and task management tool designed to help teams better organize, track, and manage their work.
  • Zoom: a web-based tool that offers audio and video recording of webinars, conference calls, presentations, meetings, and more.  Also includes screen sharing for enhanced collaboration.
  • Loom: video recording software that can bring your whiteboarding or other demonstrations to life with your virtual team.
  • Headliner: a web-based app that creates promotional videos based on podcast clips to post across social media platforms. It also has an automated feature to create audiograms as soon as new podcast episodes are released.

Agile [Described] in Under 3 Minutes

 

What is Agile Transformation? Is That How You Become Agile?

 

What is Digital Transformation?

 

Related Episodes:

  • Episode 009: Business Coaching vs. Consulting: 9 Tips for Choosing the Right Type of Guidance – Latarsha Horne
  • Episode 037: Leveraging Culture to Drive Business Transformation – Lakeisha Poole
  • Episode 039: Using Processes for Structure & Consistent Results – Paul Nicholaides
  • Episode 060: The One Thing You Need to Know About Mental Health & Entrepreneurship – Silke Glaab
  • Episode 102: Everything You Need to Know About COOs with Mohammad Ali Ajlouni
  • Episode 111: Leading with Data-Driven Improvements – Christine Yeager

 

Like What You Heard? Please Leave a Review on Apple Podcasts

                                         

Subscribe for FREE Wherever You Listen to Podcasts, Including: 

    

              Castbox                                  

 

Credits_______________

  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Sponsor: Equilibria, Inc.

 

More About Guest, Lynn Bonner:
Lynn Bonner is your “go to” person when you want real tangible fast results in your business. Her approach addresses the most important aspects of your business: People & Processes with an emphasis on directing energy towards the right things at the right time with the right people for business agility in an ever-evolving environment.

She’s earned a reputation as a dynamic and accomplished leader with expertise in building strategies to address risks and meet the needs of large-scale organizations. Her progressive experience has led to success across her 20+ year career with industry leaders like Deloitte, Accenture, AT&T, and U.S. Bank. Easily able to move from high-level strategy and planning to hands-on executive leadership coaching, she ensures that companies and clients enjoy the best possible results.

Since 2016, Lynn has enabled superb results as the Founder of Action Leadership Lab, while also acting as a VP – Agile Transformation Leader with U.S. Bank. Yes, the ability to do both is possible. As a client-focused professional, she excels in building organizational agile transformation roadmaps, defining Enterprise metrics, driving SAFe initiatives, and positively impacting up to 12% in new business revenues.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.

 

More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.