Strategy represents the vision, purpose and long-term position of a company, but it does you no good to develop one unless you “plan your work and work your plan.” So says strategy expert Mark Pegues. In this episode, Mark compares the relationship between strategy and execution to a camera – zoom in to execute and zoom out to strategically plan. However, he warns, like business processes, a strategic plan is not meant to be shelved once developed but must be consistently leveraged to accomplish your company’s mission. Learn Mark’s 12-point guide to developing and defining your business strategy and why you should never change it unless your business’ fundamental values change.
Special Guest: Mark Pegues, Founder and CEO of Ujaama Solutions
Show Notes:
- Competitive Strategy: Techniques for Analyzing Industries and Competitors: book by Michael Porter
- Reinvent Your Business Model: How to Seize the White Space for Transformative Growth: book by Mark W. Johnson
Reinventing your Business Model Manos Giannadakis
Related Episodes:
- Episode 020: Striking the Perfect Balance Between Marketing and Operations
- Episode 025: Business Promises vs. Goals: Season 2 Reflections
- Episode 029: Minimizing Risk with Decision Science
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Thank you, Alicia, for the opportunity to be on your remarkable platform. BusinessInfrastructure.TV rocks!
Thanks so much Mark! You MUST come back!
This is a very informative podcast! Well put together as well as understandable. When things are simplified you can understand who you may need to do the job. 🙏
Yes, exactly! Being able to simplify things is an indication that you really understand the subject.
I really enjoyed listening! I could tell there was so much more to be said yet Mr. Pegues really summarized the gist of such a powerful topic. I will definitely tune in to the next talk.
Thanks so much Eileen! More great info to come!
Really informative information look forward to more as we all grow. dcaravanviral.com
Great podcast! The analogies really made it clear what strategy is. Your process in developing a strategic plan sounds very thorough.
This Podcast was very informative! I love the itemized strategy used to create and implement long term goals for businesses.
Great listen! I look forward to hearing more.
This is like a Master Class!Ieshaa X
Thanks Ieshaa! Never thought about it like that, but you’re right…it is like a Master Class.
Very good and practical information for beginners and those already engaged in a business enterprise. I took notes and have already passed it on to others . Thanks.
Thank you so much! Really appreciate you helping to spread the word!
Great information.. Delivered in a manner that most who aspire to gain access into the world of business can learn from and apply..I look forward to another great conversation by the host and guest..great job
Thank you so much!
I love the black culture successful tip. Mark definitely isn’t in the dark. He is very wise and form leader!
Very informative and love the analogies. Thank you Mark and Alicia!
Thank you so much Stacey!
Very good information. Listen all the way until the end for some good resources.
Thank you Ade!
This explanation of infrastructure was very enlightening and would love to hear more about the tedious details involved in making sure my business prosper for years to come. It sounds like a lot of business owners are barely scraping the surface of what it really takes to run a successful business. Thank you for this cast!
Hi Myra! Glad you’re finding this information to be useful. A great way to find out more about those tedious details is to buy the book, Behind the Façade: How to Structure Company Operations for Sustainable Success. It’s available in both digital and hardcover format on Amazon.
Very insightful conversation.
Thanks Freya!
Great interview, this guy is a genius and he makes his point so clear that anyone can understand what he is sharing. Great information that I will instantly put into action!
Glad you enjoyed the interview Larry!