033: Pricing for Profit

Kill Bill.”  Kill hourly billing to be exact.  This summarizes the sentiment of investment banker turned CFO-for-Hire and pricing consultant, John Ray.  John reminds us that our clients care most about results.  Therefore, charging the right price means having a value conversation with your clients to understand how to price.  In this episode, John unpacks the psychological factors involved in pricing, validates why pricing is the most important factor in profitability, and explains why you should stop billing your clients by the hour.  Listen as he also outlines the process for figuring out your client’s desires and charging a price that aligns with the premium experience you create for them.

Special Guest: John Ray, Founder & CEO at Ray Business Advisors, LLC.

Show Notes:

Related Episodes:

  • Episode 004: When is Business Infrastructure Needed?
  • Episode 007: Staffing Up While You Scale Up: Tips for Getting the Help You Need When You Need It
  • Episode 008: The Lean Methodology: What It Is & How to Apply It to Your Small Business
  • Episode 032: Running Your Business by the Numbers

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