029: Minimizing Risk with Decision Science


Making decisions is risky business.  As a small business owner, you might not have the deep pockets of a larger enterprise, so making the right decision the first time around can be critical.  Decision science gives you the ability to compare multiple ways of solving a problem with the opportunity to add value while minimizing risk and bias.  This is Rob Brown’s specialty.  In this episode, Rob shares a four-step process to follow that will help you make decisions based on logic and not emotion.  Through specific examples, he describes how to use this four-step process to yield the best outcome.  Tune in to learn the difference between a decision and an outcome and why, as Rob says, “risk is always in season.”

Special Guest:  Robert D. Brown III, President & Founder of Incite! Decision Technologies

Show Notes:


The TED Talk below features Yassmin Abdel-Magied who gave a powerful presentation on unconscious bias and how it affects our decisions.  She not only shares her personal story, but also the 1952 Boston Symphony experiment where they began conducting blind auditions as an attempt to minimize gender bias.

Related Episodes:

  • Episode 010: Cybersecurity & Small Business: What You Need to Know for Maximum Data Protection
  • Episode 014: Dispelling 4 Common Entrepreneur Myths about Business Growth
  • Episode 018: How AI Technology Can Scale Your Small Business


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